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Loving the Florida Lifestyle · Episode 1

Meet Shane Waterfront Wilson: 30+ Years Selling Florida Waterfront Homes

April 16, 2025 · 1:49:34 · Charly Caldwell II, Shane Waterfront Wilson

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About this episode

Shane tells the story of growing up on the water in Key Largo in a family of Realtors, builders and developers, and how 33 years of selling waterfront homes in Fort Myers and the Florida Keys grew out of it. He explains his "what's your application?" method for matching people to the right boat, water and neighborhood.

  • Shane's background
  • Referral-based business
  • Choosing a boat for how you'll use it
  • Cape Coral canals and bridges
  • Keys boat parks and creeks
  • Flying between the Fort Myers and Keys offices

Chapters

  1. 0:00 Welcome to Loving the Florida Lifestyle ▶ YouTube
  2. 0:25 The plan: Shane's why, how and what ▶ YouTube
  3. 4:43 Born into Florida real estate ▶ YouTube
  4. 7:09 Grandpa Murray's lessons in giving ▶ YouTube
  5. 8:59 Catching dinner for $20: a Keys childhood business ▶ YouTube
  6. 10:05 A business built on referrals ▶ YouTube
  7. 13:33 The weekly boating guide that started it all ▶ YouTube
  8. 14:44 Clients who found Shane online ▶ YouTube
  9. 17:56 "We're in the people business" ▶ YouTube
  10. 19:19 The "overhelper" ▶ YouTube
  11. 20:38 Calling the 2005 peak ▶ YouTube
  12. 23:55 Why real estate, not construction ▶ YouTube
  13. 26:23 Calling in the dolphins ▶ YouTube
  14. 29:19 Spotting deal problems before they happen ▶ YouTube
  15. 31:14 A builder's eye on every showing ▶ YouTube
  16. 34:10 High energy and ADD as a superpower ▶ YouTube
  17. 37:29 Opening the Keys office and learning to fly ▶ YouTube
  18. 42:29 Growing up on Key Biscayne and Key Largo ▶ YouTube
  19. 46:24 Growing up without much money ▶ YouTube
  20. 54:51 What's your application? Matching buyers to boats ▶ YouTube
  21. 57:16 Deep-water neighborhoods in Fort Myers ▶ YouTube
  22. 58:36 The Redfish Pass lesson: high tide only ▶ YouTube
  23. 1:00:17 Fort Myers vs. Cape Coral: how many beers to the river? ▶ YouTube
  24. 1:03:19 Tides, draft and freshwater canals ▶ YouTube
  25. 1:06:26 Saltwater is hard on boats ▶ YouTube
  26. 1:07:50 Clients who fly themselves in ▶ YouTube
  27. 1:10:17 Flying to show property across the Keys ▶ YouTube
  28. 1:15:21 Flying in Florida thunderstorm season ▶ YouTube
  29. 1:18:14 North Captiva's airstrip ▶ YouTube
  30. 1:21:35 Lessons from Shane's flight instructor ▶ YouTube
  31. 1:28:25 Buying in the Keys: price points and boat parks ▶ YouTube
  32. 1:32:09 Bay or ocean? Adams Cut and Tavernier Creek ▶ YouTube
  33. 1:35:53 The Keys vs. Southwest Florida ▶ YouTube
  34. 1:38:34 Find a Realtor who knows the water ▶ YouTube
  35. 1:44:36 Call or text: how Shane works ▶ YouTube
  36. 1:46:55 Wrap-up ▶ YouTube

Full transcript

Machine transcription, lightly cleaned up. Select any timestamp to link to that moment.

Charly Caldwell II 00:00

Welcome to the Loving the Florida Lifestyle podcast with Shane Waterfront Wilson. And I have to tell you we've been working on some sort of plan to pull out the magic. For well I'll say years, but definitely months.

Shane Waterfront Wilson 00:14

Yes, several months.

Charly Caldwell II 00:15

So before we even get started with our first episode, how you feeling? You doing alright?

Shane Waterfront Wilson 00:19

Feel great man. Busy. Busy as can be. Kids are great. Wife's great. Family's great. Everything's good.

Charly Caldwell II 00:25

So good. The big thing that we're going to go through today is a three-part podcast outline. We want to talk about your why, which will get into some fun with your history and the way that you've been born and raised into this, so to speak. Then we'll talk about how you uniquely do what you do. Then we're gonna talk about what you do. And this outline follows Simon Sinek's Golden Circle. It's one of the highest watched TED Talks. That talks through a specific way, companies that are ultra successful, like Tesla and Apple, work from their why out. And that means that they tell you what they believe as part of their message. They don't just sell, like Apple, for example. They don't just sell computers, iPads, iPhones. They believe in the cross-section between creativity and humanity. And they make tools. to make that happen. Most of today's work will be edited on Apple products. Part of today's filming. Is an iPhone.

Shane Waterfront Wilson 01:24

Which is cool. So we're

Charly Caldwell II 01:25

leveraging all this as we slip into it all. So that's a big part of the journey. And I just love one of the things I've always loved, and you and I have known each other twenty plus years now, is there's a strong belief. In taking great care of people.

Shane Waterfront Wilson 01:39

100%.

Charly Caldwell II 01:40

There's a strong belief in really helping people. 100%. Ambition of this particular podcast. Live. the Florida dream to really get into it. And to look around corners they don't know. Mm-hmm. You and I have talked historically about boaters coming down from the Midwest and not realizing there's tide-based boating. And wondering why when they park in front of Lani Kai and they come back out and they're both tilted, they're like, what just happened?

Shane Waterfront Wilson 02:03

Yeah, I've seen it many times. Many times.

Charly Caldwell II 02:06

You're like, hey, listen. This different style of boating. Times salt water is a little harsh on your motor. You want to make sure that your freshwater flush that thing. So there's going to be a lot to unpack today. Right. And I'm just so honored to be on the journey with you. Looking so forward to hearing some of these stories. We touched on these in our history, but to have them captured, that's where the legacy is left. And a big part of this is in my mind. Wisdom know wisdom exchange, but also leaving a legacy. So your grandkids, your great grandkids will be like, that's what it's all about. That's where we come from. That kind of thing. And that's the beauty In today's tech of course is everything we record has a legacy effect to it. Any thoughts, questions, insights with what I've shared so far

Shane Waterfront Wilson 02:48

I think it's great. I think you're right on, and like I said, you y you live it, you breathe it, you sleep it. I mean, this is what I do. Oh yeah. Real estate, boating, family. incorporated into the business and it's I make money doing what I love. And I think my grandpa told me years ago, he goes, if you do what you love, you'll never work a day in your life. I said, Grandpa, what do you mean? He goes, just find something you love, a passion I got it. And it's working. It's worked for 33 years. Oh.

Charly Caldwell II 03:14

That's amazing.

Shane Waterfront Wilson 03:15

I know I'm old.

Charly Caldwell II 03:17

Well, not that. But what is amazing is the wisdom exchange from grandpa to you.

Shane Waterfront Wilson 03:22

Yeah.

Charly Caldwell II 03:23

That's the part that with kids and pe parents and grandparents behind digital devices today when you're sitting in a living room in the twenties, twenty twenties, versus in the nineteen eighties or nineties. You're looking at a device instead of exchanging wisdom with grandparents if you if you're bust to have grandparents that want to exchange wisdom with you. And that's just a huge part of what I was so honored with, similar to you. Mm-hmm. My grandparents were my biggest mentors. So they lived into care, compassion. The reason that I do what I do is we step into this part of our dialogue is because I feel like I am doing them a disservice, not living into the legacy that they instilled in us. Me, my sister. my cousins, these kind of things. Every day they're in my mind. Grandma died in 2002, grandpa in 2009. But their spirit lives within me because they lived care. compassion got out and did stuff to help the world every day. Remod always say, we love every living thing Mm-hmm. And I was like, oh, okay. Well she wouldn't only say that. She was that. She was that. So that was an imprint on us. So as we set the stage here, what gives you the drive to wake up every day? and live the Florida dream, but also help others live the Florida dream. What's the driving force in your being?

Shane Waterfront Wilson 04:43

I love what I do. I've been in Florida my whole life. We're been on the water my whole life. I mean I love that. I loved real estate. My grandma and grandpa were realtor developers. My grandma was an interior designer. My dad's a contractor in the Florida Keys. My mom was a realtor. My uncle was a realtor. It's kind of uh in bread. So at night when I was young they talk about real estate transactions and building houses and I just sit there and listen, not really taking it in. as far as like what they're doing to make a living to provide. But as I grew up I think, hmm, that's interesting. I remember grandpa told me that. I remember grandma told me that. Hmm. My mom and uncle talked about that. My dad talked about that. And then you kind of play it back in your head, you're like, that's what they meant. So not only do I love real estate, love helping people, one of my nicknames is the overhelper. And you say, what is that? Everybody that knows me said, Shane, you're the overhelper. You're always helping the older people, young people, the kids. You're always doing something to help somebody so I can help somebody buy a waterfront home or buy real estate, whether it's investment, personal home, second home, and I get to take them out in the boat and show them the waterfront lifestyle. I'm like, we're going fishing today. I'm like, yeah, we're going fishing. We're gonna catch fish. Then what? Well, we're gonna catch the fish, I'll clean it, we'll take it to a restaurant, and they'll cook it for us. What? No, I go, Yeah, we can do that. Or we're lobstering. All right, so what do you do when you catch lobster? Well we go down the catch lobster, we clean 'em, we cook 'em. You eat 'em. We're gonna do that. So it's that the whole thing, the thing that I love, which is the waterfront lifestyle. It just blends into my business.

Shane Waterfront Wilson 06:15

Shane Waterfront Wilson.

Charly Caldwell II 06:17

Yeah. I can't even imagine, based on what we've shared so far, the imprint that your entire family had on you, that this was just a way of life.

Shane Waterfront Wilson 06:27

I don't know any different.

Charly Caldwell II 06:28

So the interesting part is the what, as we think about the what is the is the real estate sell and buy. But the how is doing it with love, care, and compassion. Because I can only imagine that your family had that capacity and that would be just empowering to them, 100%. And then the why is because we love to help We just love to help people. And so you had like I had my grandparents. It sounds like you had an army clearly of people who were just imprinting that on you. Yeah. And taking care of it.

Shane Waterfront Wilson 06:58

Yeah.

Charly Caldwell II 06:58

What's one of your fondest memories of one of your relatives doing something magical, maybe with a client or with a project. Does anything come to mind? Do you think about that? Hmm.

Shane Waterfront Wilson 07:09

There was so much. Grandpa Murray was amazing. He was a giver. I mean he cared about everybody and even when things were tough and tough markets, he was always helping people, always giving. And I saw that. I learned that and grandma was too And my dad, and my uncle, my mom. Um I there's so many times that I'd listen to 'em well, there's a lot of great stories actually. And then when times were really, really bad, this is in the Keys Key Largo back in the seventies There was a guy, um, I don't remember his name, I was just a small kid, and he had something wrong with his ears, like he had a hearing issue or something, and at the time Real estate was tough, new development was tough, and nobody really had any money back then. But he spent a bunch of money to get this guy hearing aids. I know it sounds crazy. This is I don't know why it sticks out in my mind, but he paid for this guy to have hearing aids put in and he could actually hear for the first time and this is, you know, probably late seventies, early eighties. That kind of sticks out. I remember all the help my grandpa Murray gave to other people to help them prosper He uh grandpa helped a guy named Mike, I won't say his last name, um, become a developer up north and all the knowledge my grandpa had from developing over the years. gave that information to Mike and he became super successful, like multi-gazillionaire. These are stories. Um my dad, you know, my grandpa bit my dad, you can't get your contractor's license. This isn't the keys. Dad goes, Yeah, I'll get it and I will. He got his contractor's license. They built homes from Ocean Reef down to Marathon for years and years and years. They were partners. My grandpa, my dad, my mom was a realtor, grandma was a realtor, grandpa was a realtor. So it's kind of been i in our blood but These are stories that I remember, and then I remember when uh my family's friends would come down to the keys, they'd say, you know, Shane, we want snapper tonight, a grouper, or stone crab or lobster. Go out and catch it, we'll give you twenty bucks, I'm like Twenty bucks.

Shane Waterfront Wilson 08:59

Golly, that three dollars in my gas tank and I can buy some Reese, some Coca Cola Oh that'd be awesome. So me and my buddy TJ or the Johnson boys or Derek or whoever it may be would go out, we'd get lobster, we'd get Stone Crab, we'd get Grouper, whatever they wanted, bring it home, we'd get twenty dollars. Like this was a big deal. Then we had money to put gas in the boat. Back then it was Seventy cents a gallon, I think, and that was a big deal. Got our Reese's peanut butter cups. But then we turned it into a business. So all of my friends would come with me and um at a Boston whaler would come with me and we'd take orders from all of our parents' friends. What do you want this weekend? What kind of food do you want? Do you want lobster? Do you want stone crab? You want fish? And back then it was plentiful. It was easy What else did we do? Um it just a different lifestyle. But seeing where I was raised in the Florida Keys, it took a village to raise the kids. So if you did something not good. It got home to dad somehow. I don't know how. He's like, Shane, where were you in the boat today? Well, uh, I was out on the oceanside. In the Gulf Stream? No, Dad Shane, so and so saw you in the Gulf Stream in your seventeen foot Mako. What did I tell you about that? What if your engine breaks? You'll float away and they'll never find ya. It took a village to raise all of us, and most of my friends from the Keys have the same the drive that's been instilled in them from the village raising us in the Keys a very small community. Yeah. And moving to Fort Myers thirty-three years ago, it's the same thing. It's a small, big community. Now we've grown a bunch now, but 96% of our business is referral. They know who Shane is, they know my wife, they know my kids. It's a big, huge family. So little town in a big town, if you will.

Charly Caldwell II 10:34

The biggest thing that I want to pull out of this is well there's two parts. One is it's amazing to me. They're like, go out and get dinner Literally, and you guys get in the boat and you look at it as a mission and do it and then down the road it sounds like you bait build a business around it.

Shane Waterfront Wilson 10:49

We did.

Charly Caldwell II 10:49

And I remember in the well, let's say the late seventies for me Twenty dollars was like today getting handed a thousand dollars.

Shane Waterfront Wilson 10:56

Yeah. And you're like

Charly Caldwell II 10:57

oh I'm rich. What does happen? I can get my Yeah Soda, I can get my candy, I can fill up my car or a boat.

Shane Waterfront Wilson 11:04

Yeah, fill up the boat back then, yeah. Yeah. Um

Charly Caldwell II 11:07

the other part is this, and I want to make sure we don't overlook this. This act of referrals. Whenever I've created a business, and I've created seven of them over the last since nineteen eighty five, I had my woodcraft business.

Shane Waterfront Wilson 11:21

Right.

Charly Caldwell II 11:22

It was Everyone in the businesses grew organically through referrals because a couple of principles I teach is that we have such great relationships. Mm-hmm. Plus great deliverables. So in the context for real estate, it's like you're gonna take care of things, you're gonna dot the I's, cross the T's, help people look around corners they don't see. We're gonna get you off the dock on the back of your but back of your uh house in our my boat, just so you can experience what that actually feels like for a lot of people that moved from the Midwest down, me included, back in two thousand. It was like, what does it actually feel like to go out and step on your boat and then just go out to Cabbage Key or these islands and have lunch? And it was like the dream to me to do that. And then when I did it, it was like that was insanely awesome. We went to this remote island and had lunch and so on. So the part that I really love is that you go to great depth to assure people feel the life. before they might commit to the life. And that if they are boaters or fish, you know, they have a b a drive to boat, a drive to fish, a drive to Fly even down here. Um you got their bases covered and you can help them because you have such a b great knowledge of the keys and Southwest Florida. Say here's the kind of lifestyle you'll feel in Town and River, for example, or in McGregor Isles. Or here's the kind of lifestyle you feel down the keys and there's specific different keys and specific different lifestyle feelings and so on. And you've got this huge depth of knowledge Plus an amazing personality. Well celebrate you, man. So good.

Shane Waterfront Wilson 12:55

Right.

Charly Caldwell II 12:55

Because you just wear it on your on your shoulder. Like you just wear the passion, the love, the care, taking care of people And doing whatever it takes. Something that you and I have talked a lot about and you and I have lived is like whatever it takes, we're on it.

Shane Waterfront Wilson 13:10

100%.

Charly Caldwell II 13:11

And that's a big part of it. So outside of what you've shared so far, are there any specific memories with your parents, your grandparents, out uh around this idea of that's how you actually refer people, that's how you actually run a business. Is there any more to unpack from the memories of how to run an actual business? From your parents, grandparents.

Shane Waterfront Wilson 13:33

Yeah. Take grandpa always said take care of people better than you want to be taking care of yourself. And I know it's so cliche, everybody always says it, but it's true. And it's interesting, and you remember this, you did my website over twenty-five years ago. You're like, Shane, you need to do this, this, and this. We'll get you out there. I have some of my bestest friends today from that website that were looking for property in Southwest Florida. Yeah. And they wanted to do the boating thing. And back then we did the boating guide.

Charly Caldwell II 13:59

Yep.

Shane Waterfront Wilson 14:00

Yeah, I know you remember it like yesterday, so do I. Uh talking about going to Cabbage Key or Picnic Island or fishing offshore or Cayo Costa or wherever, somewhere on the boat, some adventure, and we used to post that every week. And uh one of my best friends today is Craig. I won't say his last name 'cause I normally get bombarded. But uh he contacted me, he's from Chicago. He goes, Shane, he goes, uh, you're this waterfront dude. I go, Yeah. And at first I thought it was a buddy pranking me and you know, like Who is this guy? He goes, look, man. He goes, you're living my lifestyle. I go, what do you mean? I go, but you're in Chicago. He goes, I want to live your lifestyle. I've dreamt about being in Florida, buying a home on the water being in the boat, taking my wife and children out in the boat, doing the things you do. He goes, I watch your podcast. It wasn't called a podcast then. It was a boating guide.

Charly Caldwell II 14:44

Yeah.

Shane Waterfront Wilson 14:44

Every week. When I'm in Chicago, we've got 10 inches of snow I'm thinking about being down there. I'm envisioning. I'm dreaming about this. I'm like, wow. That's like wow. Fast forward, sold him a condo, sold him a lot, helped him build a house, sold that house, sold him another lot, he built another house, sold him another property. But during that time we just sat down for lunch the other day. I think he referred sixteen people to me over all these years. That's uh we met sixteen years ago. That's a big deal. Now, when Craig has family and friends that come down, if they're looking to buy or want to go boating, they'll call. Hey. Shane, you know, these people want to look at some houses. I'll go show 'em property. They're good friends of his, therefore they're friends of mine. He takes them out in the boat. He takes them to the places I took them sixteen years ago or fifteen years ago. to the beach. I taught him how to back up to the beach, put the stern anchor out, unload all your stuff on the beach and have a barbecue, a cookout. Taught him how to run his boat, dock his boat. Oh, that's another thing I do When people come here, they don't know what kind of boat to get. Yeah, Shane, what should I get? What's your application? Well, I have five kids. Well at the time you had four. I go, you need a bigger boat. Flats boat's not gonna work. So um Helped him buy his first boat, sold that, helped him buy a second boat, he sold that, now he's got his third boat, which he loves, and he wanted to repower the boat, and I said, well What do you want? What's your application? I want to go fast. I go, hmm. So I called my friend at offshore over here and I said, hey, I got a good friend of mine. He wants to change out his motor for bigger motives. He wants to go fast. He did it. So that's one example, you know, and I've got another great friend, he's kind of like my adopted dad, Frank. This is uh 14 years ago. He called and he goes, hey, and this is Frank.

Shane Waterfront Wilson 16:22

I'm not gonna say his last name He goes, I want to come to Florida. We've been watching you online, your waterfront lifestyle. I'm from New Mexico. We want to do what you're doing. We want to go fishing. We want to go lobster. We want to go to places by a boat. I said uh okay. I thought it was a prank again and then called the next day. Shane, this is a prank. You didn't send me my property. So I'm like, ugh, this guy's from real. I'm like, holy cow So I called him back. Long story short, he's become one of my closest mentors, kind of like a dad to me. He's just a great guy. His wife Dottie is just amazing. His kids are amazing. And we have this relationship. So whenever they come down, we go out in the boat. We've been everywhere together. Tortugas, Key West, Keys. Um he also helped introduce me to flying. He's been flying for sixty years. So it's just uh That website you built for me 25 something years ago have all these amazing relationships and majority of our clients become our friends. It's just the relationship. They become family. And when they become family, their family becomes our family, if that makes any sense. Oh yeah. It's but it works. You know, I know some brokers like to do the numbers game. They'll go out and call, you know, a hundred people a week or a thousand people a month Just trying to get that one lead. It's not me, man. I I want the relationship. I care. You can call me at nine o'clock at night, you can call me at six in the morning. I don't sleep much. I'm there for you. If you need something, I'll send you to the right person or I'll get you the information you want. So it's it's a caring-based business. We're not in the real estate business, we're in the people business. Take care of the people. the money follows.

Shane Waterfront Wilson 17:56

I see so many realtors get in the business where, oh, I want to make all this money. Wrong mindset, you're going to fail. And majority of them are out of the business in a year. They don't care about the people. They see the dollars. You can't do that in this business. Take care of the people, the money will follow. I hope that makes sense.

Charly Caldwell II 18:12

Yeah. One big theme that I teach is customer we're a customer relationship business or customer relation business that happens to do X It could be real estate, it could be something else. So it's the relational part first. And then when we unpack some of this, this is the amazing part. You're living into gifts that you have that happen to be parallel to what works in business. And the other aspect, this idea of calling it six, calling it nine, it's guidance outside of real estate. It's guidance on lifestyle It was really progressive to build what was a blog back in 20 years ago, but to just demonstrate, here's some things you can do. with a couple photos. That's the essence of what that was. That's right. And people were like, I want that. That guy's cool. Cause you had in those posts your personality plus the adventure. Mm-hmm. Plus this love of life and love of nature. So let's go back just a little bit. Where do you think that was born from? Your love of life and your love of nature? Was that in the family ethos or the family fabric? Or is it just part of who you are or where does where does that emanate from in your world?

Shane Waterfront Wilson 19:19

I think it's just innate. It's inside of me. I mean it's my family too, but I think it's just inside. Yeah. You know, ra being raised as a kid. I remember loving animals and catching little lizards and be careful not to break their tail off and it's just innate. I don't know what it is. Like I said, everybody says Shane, you're the overhelper. Anybody that knows me call me the overhelper because I just like helping people. It makes me feel good. When I see somebody else happy smiling, I happy smiling inside. If they're upset, something's bothering them, I gotta come up with a solution. You know, I know a lot of people want to fix things I'm the overfixer, man. I want to help anybody I can. So it's just that with real estate being genuine and honest. You transmit this. People can read it. And then again, getting back to real estate, if somebody's not in real estate because they don't care, a buyer and seller picks up on it. People aren't dumb. They can sense it. If you really care or if you just want that check. And I think that differentiates myself. You know, some people say, Well, how much money are you gonna make this year? I don't know. Well don't you go over your budget? Well, yeah, I kinda I'd like to see what I spend and what I make, but I know if I take care of everybody that calls me, the money will be there. It just will. And I know some people say, oh, you're crazy, Shane. You need to, you know, track this income and track those expenditures. I got it in my head But if you just help people and be honest and genuine and if that deal is not right for them, don't do it. If it's the wrong time to put your home on the market, don't do it. In 2005, when the market was crazy, I had a lot of people say, Shane, should I buy? I'm like, look guys, I got a weird feeling here, man. I mean just I got a weird feeling. And then remember it peaked out, oh six, oh seven, oh eight.

Charly Caldwell II 20:52

Kapoosh.

Shane Waterfront Wilson 20:52

Kapoosh. And then people said, well, Shane, I need to sell now. I'm like, yeah, you've got foreclosures and short sales If you can hang out, just have the staying power to wait. I probably wouldn't sell now because remember, everything went to the bottom until about eleven or twelve and started to come back.

Charly Caldwell II 21:08

Yep. Um

Shane Waterfront Wilson 21:09

yeah, I'll never forget that. But back to your question, I think it's just something you have inside. Either you care about people or you don't. In life you have givers and takers. I'm definitely a giver. And you have takers. All they want is take, take, take, take, take. They don't care. They just they don't care. Yeah. I hope that makes sense.

Charly Caldwell II 21:24

Yeah, it does. The biggest part too is this nature versus nurture. And so it sounds like you were born with this. And then you were nurtured to amplify it.

Shane Waterfront Wilson 21:33

100%.

Charly Caldwell II 21:34

Like it was part of you to be the explorer and the nature guy and get out and do stuff as a kid. And then the parents, grandparents nurtured it. Amplified it. Rewarded you for it. And that's a big piece. What you shared earlier too, this is something I teach in my work is that we do need to know what our break-even is, we do need to have a dream income, but then we can put that over here and live into the behaviors And I like to think of it living purposefully, helping others. Big part of purpose for me is helping others improve the quality of their life. You're very parallel with that. Live passionately while we do it. Live positively, bring the joy while we do it, mm-hmm and live productively. Such that we're not sitting back going, the world's gonna manifest, it's gonna drop the stuff in my lap. No, we're actually doing things.

Shane Waterfront Wilson 22:19

You're doing things to create it, putting it up to the universe, yeah.

Charly Caldwell II 22:22

Those first four Ps Purpose, passion, positivity, productivity, land on profitability. Presuming you have the right conversations towards the right We'll call it what, which is a real estate transaction or something like that. So I love the fact that it's so is so parallel to that five Ps that I always talk through and teach, in that we're just living our life. Now we're looking for and we feel it and we know when the opportunity is there to get the conversation started. Hey you wanna live the full lifestyle? Well, here's how that can look. Do you wanna go out and see it? You wanna feel it? You wanna be it? Let's go do that. See if this is even a good fit for you. Maybe you have this dream and you get in the on the boat and you see it and you're like, I hate this. Okay, then you know you didn't have to invest. But if you do like it We'll go by a boat and we'll go into different canals and look at potential homes for you. One of my favorite things I've done is at night when it's dusk is to go down canals and just see what the lifestyle is like. These people are on their lanai. Yeah. They're out having a little fire. They're doing this. They're doing that. That was like so much fun. And what a great view of you know sunset orientation. That kind of thing. So that's a big part of it. The big part that I love From what you shared is this idea that you really do sensorial sensorially create this vision for people. And we speak of the senses, what it looks like, what it feels like, what it smells like, what it tastes like, what it uh sounds like and when you get into the sensory of it that lands on the feelings and people are like I want to feel more of that And you got the conduit and the history to do it. So there's one little thing that I want to pull out here.

Charly Caldwell II 23:55

Knowing that your mom was in real estate, was there something she did? that took you down the real estate path instead of the developer path? Was there any things that she instilled in you where you're like, that's what I want to do? Or did it just kinda land on you? Or how did you transition into the

Shane Waterfront Wilson 24:09

Yeah, you know, my dad was a contractor He's a people person, but not like me. My mom was a people person. Grandpa Murray was more of a developer builder, very straightforward. Grandma was more people person. I think I'm just built with this innate, like I said earlier, innate feeling towards people. I can read people. And it's interesting because when my kids were little, you know, way in Sierra. They're Twenty-eight and twenty-seven now. I wait till we twenty-seven. And I have three grandkids and one on the way. But getting back to my kids, I know it's crazy. Uh

Charly Caldwell II 24:41

and by the way, just for everybody listening, you are one of the most inspirational dads and Oh. You and I've had this conversation many times over

Shane Waterfront Wilson 24:48

the year. Yeah, yeah. It's interesting. I think it's innate in you for reading people. I can read people. Like a book. Within the first thirty seconds I know exactly if it's gonna work, not gonna work. And the kids were the same way, like waiting when he's little. He'd point somebody out, Dad, see that guy? I'm like, Yeah, he goes, and he'd say something about him like Hmm. Wade is four years old. How does he know that? Same with Sierra, Daddy. See that see those people over there make yeah. And she'll say something, I'll look, I'm like How does my little five-year-old know that? To this day, they still have that innate inner feeling. Sierra can read people like a book. My son Wade can read people like a book. Wade's in the um diesel industry. He owns his own business. He's super successful because he has the ability to fix anything, innate ability to fix anything, but also has the people skills. Sierra is a people person. She loves people. But she's genuine. And if somebody wants the c she owns her own hair salon, somebody comes in and says, Hey, you know, I want to do this, this, she goes, Yeah, that may not look so good, but maybe try this. And ultimately they're completely satisfied when they're done. But getting back to your question I just love people. In development, you're dealing with the contractors, which is fine. You're building stuff, which is fine, which I can do any of that stuff. I don't have my license, but I've been around it my whole life. But in real estate, you deal with people's emotions. You get to help people. You see the joy. I put families in the boat with their kids. I'm like, Mom, Dad, we're going out in the boat. What are we doing? I said, we're gonna go fishing today. Are we gonna catch fish? I said, Yeah, I call it catching, not fishing. Because when I go I catch. I mean the kids die. We're out doing some footage yesterday, it's really neat.

Shane Waterfront Wilson 26:23

And um I had the videographer with me and I said, Do you see that boat up there? He goes, Yeah, I go, There's sightseeing for dolphin, not the fish dolphin, but the mammal. I go, you want to see something cool? He goes, yeah. I go, I'm gonna call them in. They're gonna jump me on the boat. He goes, how you gonna do that? I go just watch. So I get up to it and of course the big tour boats they back up and you slow down. You kind of come up on a like a half a plane, meaning you're not up on plane half, it makes a big wake Wouldn't you know we have five, six dolphin and I'll give you the footage we can somehow incorporate jumping behind the boat and then the captain on the tour boat Speed it up. So I'm doing maybe eight, nine knots, and he's doing eight or nine knots. So there's probably 30, 40 people on the boat videotaping the watching the show. And the captain's like dude Yeah. Yeah. So they're digging it. We're we're providing this joy, this experience that these tourists on this tour but have never seen. And I can see their faces and little kids like Oh my god, you can see them, they're so excited. So meanwhile, they're taking videos and photos of the dolphin jumping. Meanwhile, I'm in the boat with my logo down the side. Waterfront. So maybe like the W back here for the waterfront Maybe that one person will say, yeah, we saw this big blue boat had a W and the guy said me it's a waterfront, dude. Maybe they want to come to Florida and experience what we did yesterday. It was so cool. I'm gonna get you the footage and so

Charly Caldwell II 27:39

we'll make sure we put it right in the beautiful.

Shane Waterfront Wilson 27:41

It was so cool. So years ago, going back to my buddy Craig that I sold the property to, he said, uh, you know, Carolyn's not 100% sold. on buying in Florida. He goes, You gotta do something cool. I go, How about dolphins, manatees? He goes she goes, She loves dolphins. So I know the spot where the dolphin always hang out 'cause when I fish there, they're always there. So if I pull up to the spot and I stop. I start banging the side of the boat. You know, sometimes they'll come, sometimes they won't. Wouldn't you know? This dolphin comes right up to the boat, looks at us. Kelly goes, Oh my god, it's a dolphin. I'm like, yeah. I said, you want to see it play behind the boat? Watch this. She goes, You're not gonna do that. I go watch this. And it They're playing, so nine times out of ten when you get the boat up half a plane, you know you're not fully planed off making a big way, he's jumping. Carolyn was in awe. Carolyn looks at me I'm sorry, Craig looks at me, thumbs up behind Carolyn. So Carolyn was in awe. I mean it was the coolest thing. She's so happy and to this day, like I said, he's referred all those people to me. I've helped them buy and sell several property. We're best of friends. We've been to the Bahamas in their boat. We've been to the Tortugas. We've been to Key West. Everywhere by boat. And now he teaches his friends. and his family how to fish, where to fish, what kind of bait to use, what kind of tackle to use. That's knowledge shared with me from being a little boy growing up in the Keys, and I passed it on. It's just cool to see him passing. it on. So I guess getting back to your question. I'm a people person. I can build anything, but it's not fun. Selling real estate helping people is fun. It's a blast. It's not always easy because sometimes it's stressful with inspections or Whatever makes it a lot of things. It is. And I think too, selling real estate so long you get that sixth cents.

Shane Waterfront Wilson 29:19

It's like an eight cents. You know if something's gonna go wonky with the transaction before it goes wonky, you're like, hmm So my little spidey s spidey senses start tingling, so I'll make the call to the lender or the appraiser or whatever it is and say, something 's off. Inevitably something will be off. We'll fix it. And if it can't be fixed, we contact the buyer and say, hey, look, you know There's a structural issue. What do you want to do? Do you want out? Well, I don't know we love the house. I said yeah, but do you want out? They have an option. Not me being dishonest saying Make the deal work even though it's not good for them and it's gonna harm them later. Oh heck no. I would never in a million years so Anyway, I just I love what I do. It's fun, man.

Charly Caldwell II 29:58

I think there's a really important distinction here that the well the contracting business and people who don't know the business. It is a lot of um It's a lot less of that immediate gratification like you get in the real estate side, plus the fact that you're just drawn to it. There's one thing I want to unpack and uncover here. One of the things you've shared in our work is never making a bad deal and you just demonstrated that And that comes back to the belief, trait, quality, value of honesty. Where do you believe that came from, this just drive to be honest, to be authentic, to be so transparent? that it's the it you just it stands f tall, strong, and forward for you? Is that something that came through the family or how did that emanate?

Shane Waterfront Wilson 30:44

I think it's innate. It's in my DNA. I don't I could never screw anybody. Can I say that?

Charly Caldwell II 30:50

Yeah.

Shane Waterfront Wilson 30:50

Yeah. I could never hurt anybody intentionally. We all make mistakes, and when I do I make them right. But between my family seeing how honest my grandma, my grandpa, my mom, my dad, my uncle, all my family, they're just so totally honest. They want the best for the people. I want the best. goes back to Shane being the overhelper. I just want to tell the truth and be honest with people. So if the deal's not right, don't do it. You know, and a good thing you brought up a point. I just thought about this too, is when we're looking at property, I'll see things that most people won't because coming from a contractor background, I'm not licensed, but I've been around it my whole life. I've built homes with my grandma, my grandpa, my dad and the keys. Construction is way different when they build in the Keys versus in Southwest Florida. It just is. We need to be up to basically Dade County Hurricane Code when you're in the Keys. Here they're not as stringent. They're stringent, but not as much. And I'll see something maybe on the back corner of a house. I'll see these wonky cracks that kind of go up the side of the house and the cracks get bigger and bigger and bigger. Buyer never saw it. Listening agent never saw it. And I look and I'm like, hmm. That could be a problem. So I'll point it out to the buyer to prevent any stress in the future. Once they do a home inspection, it's going to be an issue. Or inside the house, I'll see. I can't think of anything offhand, but I'm looking for the things as a contractor would, as my dad, my grandfather would, that we can catch ahead of time. And if it looks like it's gonna be a major headache, I'll say guys, this isn't the home Why not? We love the view. Look at the water. I said, yeah, but we got problems here.

Charly Caldwell II 32:15

Yeah.

Shane Waterfront Wilson 32:16

But I'm able to see that where maybe a lot of realtors, they don't see it because they haven't built homes from the ground up. I built homes from Dirt, concrete slab, to concrete block, the tie beam, to I mean from start to finish. I've remodeled a ton of homes. I've done a ton of flips. I know what to look for, whereas maybe some realtors don't know. It's not a bad thing, it's just I don't know, but if there's an issue I see or I feel there is, I'm gonna tell my buyer or if I go on a listing appointment like, we got a problem here. Let's let's get it resolved and fixed before you put the home on the market because that's gonna affect your sale. They may not want to hear it, but it's the truth.

Charly Caldwell II 32:48

Yep.

Shane Waterfront Wilson 32:49

Always tell the truth.

Charly Caldwell II 32:50

The part that I love is the depth and the uh the depth and the different topical areas of real estate that you have with the background. And then beyond that, the actual care. This is a true demonstration of purpose over profit. It's like, yeah, this is a huge deal and I can make a ton of money on this property, but this isn't the right property. And so we're going to the purpose side of it to make sure that we're getting the right thing. One thing that you and I have talked about a little bit in our history, but has been a huge issue down here and it maybe one of those things that you spot is like black mold and sometimes it's not obvious. And it can happen fast just because of the way the especially during summer the humidity and everything is. And to have somebody who's got that. There's so many people that I know who have mold toxicity and it's really affected like they have long-term illness from it. And this piece to that puzzle is something you're scouting for somebody Just as part of your spidey senses. That's true.

Shane Waterfront Wilson 33:49

That's true. Yeah.

Charly Caldwell II 33:50

So you seem to live life with this big positive energy. And we've talked about where this inspiration comes from, nature versus nurture. Was there anything early on in life, anybody even Who lived with that energy and you're like, I want to be like that. Grandpa, grandma, dad, mom, friends, or is it just you, just who you've been?

Shane Waterfront Wilson 34:10

I think it's just I think it's just me. I've always been like that, high energy. I never ever have slept much. I get up in the morning and ready to go full throttle, whether it's five o'clock in the morning, four thirty, six o'clock and Maybe I'm a freak, I don't know, but it's just I don't I don't require a lot of sleep. I have high energy. I get up full throttle. I know a lot of people get up and they're kinda coffee and just kind of wake up. My eyes open, boom, poof my brain's going. I'll tell you something interesting. Um obviously I have ADD, if anybody can tell out there, I'm like I'm trying hard to sit still. It's really hard for me. I got kicked out of four preschools when I was little. Way hyper, always bad. And the schools wanted to put me on medication, my mom and grandparents, because my dad well, that's a whole nother story. But anyway Wanted to put me on medication, they said absolutely not. Um so now that I recognize I have ADD, school is challenging for me unless I find something I really love. But now I'm able to juggle a gazillion things. My wife always says, Shane, how do you remember that? Shane, how do you do that? And I'll be, hold on, we're switching gears and I'll point over. We need to take care of that, that, that. And I'll say, hold on, I need to call so and so. She's like, what are you doing? Just stop. I go, I can't. It doesn't. It doesn't.

Charly Caldwell II 35:19

That's the way it works.

Shane Waterfront Wilson 35:20

That's how it works. And the funny thing is, Wade, my son, struggled in school. Zero straight A student when she applies herself. Wade had the same issue and they were gonna hold him back. And I had a talk with Wade when he was, let's see, fourth grade. I said, Wade, they're gonna hold you back. Daddy, what does that mean? I go, you're not gonna graduate with your friends and go to fifth grade. You're gonna stay in fourth. I said, you've got to focus more And we had these two amazing mentors, um, Dale and Miss Christie, the amazing people. They went to the school four and five days a week, would read with Wade, would practice with Wade. No feed, this is what they do. They just help. That was huge in Wade's life. And the teachers told me, you know, Wade needs to be on medication. I said, there is no way in hell you're putting my kid on medication. Not gonna happen. Yeah. And we didn't. So a fast forward he graduates, went to caterpillar diesel school. Wade is killing it now, but he's ADD. He's running his business, running this, doing this, doing this. I mean he is It blows me away. And my daughter too. She's able to coordinate I think it's just that ADD in our genetics that allows us to Be caring. Wade gets upset when th things don't go right. Sierra, something doesn't go right. She gets upset. When things don't go right, I get upset. It's just I think it's in our DNA. So to answer your question, I think it's just innate

Charly Caldwell II 36:32

Yep. In

Shane Waterfront Wilson 36:33

us, or maybe a previous life. I I don't know. I just know that you gotta help people. You gotta do the right thing. Yeah. And the great thing is my wife Anne, who I'm married to now, is the same way. She's built the same way She could never do anybody wrong. She could never she's awesome. She's like, You're so blessed. I am blessed. I'm blessed too. You're blessed too, 100%. We are blessed. So I guess the answer to your question just comes from inside to please people. I'm a people pleaser. I want to help and always do the right thing. Yeah. And be the overhelper. And it just makes me feel good inside. I feel complete. Yeah. That makes any sense.

Charly Caldwell II 37:07

Oh yeah The big thing is the A D ADHD, that's a superpower if it's leveraged properly for entrepreneurs.

Shane Waterfront Wilson 37:13

I learned to leverage it.

Charly Caldwell II 37:14

And you get masterful with it. And then stepping into that, superpower and realizing this is how the information comes in, this is how it's going to be sped out. And if you have somebody as supportive on your side, they're like, okay, I'm capturing as it comes in. Let's get it. Let's go That's making

Shane Waterfront Wilson 37:29

do it. You know, it's funny th not to switch gears, but it's funny. So we opened the office in the keys about eight years ago and uh I was making the drive. I get up at four o'clock in the morning, drive down, work all day, drive back to Fort Myers. So that's whatever, four hours, eight hours on the road, seven hours, whatever it is. After six months of that, I went home. I said, Anne, because Anne and I are really tight, my wife. I go, um, I'm gonna get my pilot's license. She goes Okay. Not like, oh my God, this is the dumbest thing I've ever heard. I'm like, wow, that was easy. So six months to train. I said, and we're buying an airplane. She was okay. Never backlash. She believes it'll be 110%. So bought an airplane. Um it's an older airplane, totally safe though. You have to have you know annuals every year, totally safe. And instead of driving four hours to the keys now, I just fly there in fifty-five minutes.

Charly Caldwell II 38:13

That's amazing.

Shane Waterfront Wilson 38:14

And after application, buying the plane for application, like getting to and from so I could help more people. I love flying. I didn't even know it. I didn't even know it was a thing. I didn't know I didn't know I'd love flying. It's a blast. I fly everywhere No. If I fly from Fort Myers to show property in Key West, I'm there in sixty minutes If I drive from Islamorada to Key West to show property, two hours minimum because of traffic. If I'm in Islamorada and I gotta go to Key West, I fly. It's like thirty-two minutes I'm there. If that not even that, probably twenty-eight minutes instead of driving. You know, if I have to show property in Islamorada and I'm in Fort Myers, 55 minutes I'm in Tavernier. Show property, fly right back. It's like hopping in a car. A lot of people don't get it. They're like It's like a big deal. No, I get in the airplane, do a pre-flight, make sure I got gas, check the weather. I'm off.

Charly Caldwell II 38:59

Yep. I

Shane Waterfront Wilson 38:59

try and fly right back. It's easy. Now it's a blast. We fly to the Bahamas, we fly to North Florida, North Carolina, we fly ever everywhere.

Charly Caldwell II 39:06

Yeah

Shane Waterfront Wilson 39:06

Huge time saver.

Charly Caldwell II 39:07

Yep.

Shane Waterfront Wilson 39:08

Huge.

Charly Caldwell II 39:09

I love that for many reasons. One of the reasons, and this is something that's just a natural emanation of you, is you posting videos of your flight this morning. It was fine. Here's how it looks from the sky today. I was boating, here's how it looks, and we went scuba diving or we went snorkeling, here's how it looks. I'm taking you with me. So there's this aspect of purpose where you want to inspire and share with others what's possible to get out To not see it on a video, but to go and experience it in life. And that's a huge part of the drive is to really do the work, take the action, share the action. I always teach this thing called the trifecta of happiness, and it's three parts. Learn something new, create from what you've learned, share it with others. Learn something new, create from what you've learned, share it with others. And you learned flying. Creating stuff from it, sharing it with others. The first time that I saw some of your videos when you just got your license, you're doing solo, I'm like, oh. Because I have this strong drive connection. My grandpa and I used to sit, have lunch together at the small airports around Riley, Michigan. Yeah. And we'd spot planes. So

Shane Waterfront Wilson 40:13

Tar

Charly Caldwell II 40:13

that's a Cessna, and that's that's a plane that my friend had And then we went to fly-ins right and I got my first ride I wanted in the raffle with the waffle breakfast.

Shane Waterfront Wilson 40:21

That's awesome.

Charly Caldwell II 40:22

And my grandpa's like, Son, you're going up, let's go. And it was a four-seater. We flew over our house at three thousand feet and I'm like

Shane Waterfront Wilson 40:28

Wow.

Charly Caldwell II 40:28

And the pilot did one of those moves where it was able to really look down.

Shane Waterfront Wilson 40:31

Yeah, bank. That was awesome. That's cool. Um

Charly Caldwell II 40:34

so there's this big part of this drive to share, to inspire, to help others. And it comes back to those Ps we talked about, purpose, passion, positivity, productivity, and really aiming on the purpose and productivity part We're going to capture great footage. We're going to take the time to throw it in the tools that we use for more or whatever. And we're going to share it. We're going to let people experience this life. And it's just this constant, this constant peace. I love that so much.

Shane Waterfront Wilson 41:03

That makes me happy. I like when other people call and like, dude, that was so cool. You caught this fish or speared that fish or caught that lobster. We want to do it. I'm like, well then let's go do it Really? Yeah, let's go do it. I mean it's or I'll take customers flying from here down to Alamrado to show property. They think it's the coolest thing. So normally I'm on a mission. I'll take off and I'll be at 6,500 feet Um actually fifty five hundred feet uh heading south just to get there. But when I have customers with me, I'll fly to thousand feet along the coast. We'll see sharks, manatee, dolphin, pods of bait, so much cool stuff and going over like Cape Sable, Shark River. over the Florida Bay coming into the Florida Keys at a thousand feet. It's they're like, wow. It's just cool to share it with them.

Charly Caldwell II 41:44

It's

Shane Waterfront Wilson 41:45

just cool.

Charly Caldwell II 41:46

That's the piece and I just love it because we've spent a lot of time so far in our work today talking through the why, the beliefs, the values that were innate. Nature and nurtured and really living the Florida lifestyle. But I would even say as your title of your podcast, loving the Florida lifestyle through and through. Loving it for me, loving it for my family, loving it for friends, and loving it for people who just want that ambition. Let's get down there, let's get it going and really rock it out. Um anything else you want to share about the installation or the thoughts about how you came to love the Florida lifestyle from the imprint, from your grandparents, your dad, your mom, anything else? Anything else come to come to light there? Uh

Shane Waterfront Wilson 42:29

being raised on Kibiscay until I was about four years old, moved to Key Largo when I was four, four and a half, five years old. Um got my first rowboat when I think I was seven. And my dad was like, you know, you keep rolling that boat, build up your muscles. Yeah. We'll buy you another boat with an outboard motor. I'm like, oh, outboard motor. I know, right? Exactly. I'm an outboard motor. I go, Dad, what do I have to do? He goes Cool. Get out there and row the boat. You know, a rowboat had these little square glass bottoms so as you're rowing, you can see the bottom and see the fish swimming around. Oh, that's so cool. Way cool. Every day after school, I'm driven, man. ADD driven when I have a goal. It's like nothing else matters. Every day after school, I'd row and I would row and I would row and I would row every single day for months, probably six months And uh one day I said, Dad, I'm ready. He goes, ready for what? I go, ready for the boat with the motor. He goes, You can't pull start to six horse start. He says, I can, son. I don't think so. Well when you're rowing and you're pole starting. So bought me a six horsepower Evinrude, a little white and yellow boat, and had the old cable steering on it, and they put it in the water. And I remember him teaching that choking the motor, pumping the ball, second pole cranked up. He looked at me. I looked at myself. I'm like Holy crapola. I did it. And from that point I had gas powered boats, man, and I had a boundary area to stay within a certain boundary in Keelar with Buttonwood Bay. I could go down, I forget the house here, and to that house here, and out to the intercoastal waterway. So if I did break down I'd be in that geographic area and that boat Took me to say took care of it, flushed the motor, kept it nice and clean to Boston whale over the 40. Yeah. Then the 17 Mako, and then a reaction and so on and so forth.

Shane Waterfront Wilson 44:06

A bunch of boats. But that is kind of what inspired the waterfront thing 'cause when I had a motor now I could go out fishing. I'm nine years old on my little power boat. Me and my buddies, I remember Scott and Ricky would go with me. My two brothers, Bill and David, would go with me and uh they live in Miami now. And uh All my buddies go with me and the parents are like, sure you should let those kids go. Oh, they're only like eight or nine. Yeah, yeah, they're within their boundaries, which I went outside the boundaries. Don't tell dad. But Well I want to catch fish. There's no fish there, man. We need to go a little further out to catch lobster, catch the fish, catch the crab. I mean it was we had the best life growing up, and then when people say you were racing the keys, I'm like Yeah, that was pretty cool. I didn't know any different. And it was a whole village raising the kids and everybody watched out for everybody. Everybody did. It was great place to be raised.

Charly Caldwell II 44:51

That is there's so much to unpack from what you just shared This idea that there was a I would I'll call it in today's terms a gamification for you to get to this level, to reach this goal, to get the motor. Six horsepower is all mine, baby. How do I

Shane Waterfront Wilson 45:07

Take care of this all over it.

Charly Caldwell II 45:09

The other part I want to unpack is this drive to ensure things are taken care of. Grandpa, my mom's dad, my biggest mentor in life, Grandpa Bob. Yeah. He was like Chara, before we go out on the boat today, in the summers we go boating at Houghton Lake. This is in the middle part of the Lower Peninsula. We go boating, get pizza, go out on the boat, take it out to a little island and stuff that we park. Or we go water skiing behind it. Um before we go on a boat, we're gonna maintain it. I'm gonna have you do a lot of the work. You know, he didn't actually say it that way. I just knew that I thought that.

Shane Waterfront Wilson 45:39

Oh, absolutely.

Charly Caldwell II 45:40

And then in the winters we had snowmobiles. So he had two ski-doos and he was char we're gonna go out on a snowmobile later, but before we do that, we're gonna do our we're gonna hit our chores. Part of that's gonna be to make sure these things are maintained. We're gonna you know check the tracks. Check the brake cables, check everything else, make sure everything's good. Uh, and then make sure that they're set to roll so we don't run into issues as we're out there. And that's the part that uh a lot of people don't realize. There's so much component to boating definitely where things break down, things gotta be maintained, and you just got that knowledge. So kind of unpacking that for you, was that in innate for you to just be like, oh problem fix, or was it instilled in you from your dad, for example, to be like, this is how you gotta maintain this. Yeah.

Shane Waterfront Wilson 46:24

That's a great question. So growing up we didn't have a lot of money. We just didn't. We in my opinion, I thought we had everything, but In retrospect, looking back, we didn't have a lot of money. My mom worked full-time, my dad worked full-time, but he always taught me, take care of the boat, keep the back then WD40s, a big deal. Now it's corrosion block. But WD the powerhead, flush the motor, keep the boat clean, take care of it. So if you don't, we don't have the money for another boat. So that was instilled. And I think since that point all my stuff has maintained to a T. The boats, the airplane, the cars. I like everything clean, maintained And it's funny, because when Wade was little, we'd go see Uncle TJ in the keys and he had a lake and bay. And we'd go out in the boat all day and Uncle TJ'd pull the boat back next to the house and he wouldn't rinse the trailer, flush the motor, just park it. Wait, this daddy, Uncle TJ's not rinsing the boat. I go, well, ask him why not. I go, you know if it was me, because I know dad. I know. Uncle TJ, you're not rinsing your boat off flushing your mother. Five-year plan He goes, what's the five year plan? Every five years I replace the boat, the motor, the trailer. Mike Wade, we don't have that kind of money. We're not doing the five year plan Fast forward, we had our boat. Anytime we 'd use our Lake and Bay, he'd take it up on the lift, he'd flush the motor, lube everything, oil everything. Our motor was ten years old on our Lake and Bay. There wasn't that one piece of rust on it. That's unheard of Right. Our boat trailer was like eleven years old, not one piece of rust on it. That's unheard of. But Wade, I instilled that in Wade, kinda like my dad instilled it in me. Now Wade has two F five fifty trucks, a Peter Belt, an F two fifty. He's got all this equipment for his business. It's maintained to a T. He hasn't washed wax, he has them serviced on a regular basis.

Shane Waterfront Wilson 47:59

So if that was something passed down Then I take that into my real estate career. You don't do anything half but. Do everything all the way. Either do it all the way or don't do it. It's really simple. And I think when you Pick up clients in your car. The car is washed, waxed, clean. They get inside, it's spotless clean. Well, if he takes care of his equipment this way, he'll probably take care of our transaction the same way. We'll take care of us. This guy cares. This realtor cares. I've been in some realtors' cars. Oh my god, it looks like they're living in their car. I'm like, dude, you can't take customers out. It's stinky. My car smell good. My airplane smells good. My boat smells good. My boat is spotless. You open the hatches on my bilge. It is spotless. But I think that transfers back to taking care of people That dude's like so anal about taking care of his stuff. I think he'll take care of me and my family. He'll help us make the right choices. It just goes hand in hand. It just made me think of something before Wade opened his company. When you pull up these hydraulic supply stores, because he's working for another diesel company. He says, Dad, do you see that truck? I go, Yeah, what's wrong with it? It's covered in like hydraulic fluid and oil and fingerprints. It's one of those big box trucks And I go, how can you pull up to a job site with your truck looking like that? Are they gonna let you work on these multi-million dollar machines? No, Dad. I go, you remember what we just saw, Wade? Now when he pulls up, Wade works for a huge company. He works in these multi-million dollar big track lines, these big machines. These machines are like ten times bigger than the service trucks. But when he pulls up, the truck is spotless clean, washed waxed, tools are in their place.

Shane Waterfront Wilson 49:31

He takes care of the client. And when the company, I won't say the name, saw that, they're like, hmm, all these other I'm not saying anything bad about these other subcontractors, but their trucks look like crap. They're covered in grease and hydraulic fluid and oil and they're beat up and they're dented up If Wade gets a dent in his truck, he's mortified. If I get a dent in my truck, I'm mortified. It's got to be fixed immediately. I can't. It's just the way it is. And again, that translates to hmm. If he takes good care of his stuff, he'll take care of us. He'll take care of our transaction. If something comes up, he'll make it right. Just like I make my truck right, the airplane right, the boat right. It's the same thing. So I guess I Part of it's my dad taught me that. It just makes me feel good to have it right. I think it translates to anything you do in life. Does that make sense? Yeah. Into your marriage. I want my marriage to be good. So I go the extra mile and I've got a wonderful wife. where she goes the extra mile. We're both givers. And when you have both givers giving, if I have an off day, which is rare, she's always there to give. If she has an off day, I'm always there to give.

Charly Caldwell II 50:29

Yeah.

Shane Waterfront Wilson 50:29

And it we just kind of feed off of each other. Yeah. If somebody's having a bad day, I can't tell you Being a real estate broker, you're also a psychiatrist, psychologist. We deal with so many divorces. I mean so much stuff you have to be there to listen to them and care and have compassion. It's not just about the transaction. Take care of the person and they're going through the worst time of their life when they're divorced. I've been there done that. You've been there done that.

Charly Caldwell II 50:51

Yep. It

Shane Waterfront Wilson 50:53

just refreshing and relieving to them knowing Shane's got my back. He'll make sure everything's gonna be okay. And it will be okay. I don't care if I have to stay up all night making sure it's okay. It will be okay. And it always is. And then that's why we 're kind of switching gears and there's my A D. We have a hundred percent client satisfaction for the last like fifteen or eighteen years.

Charly Caldwell II 51:13

Yeah. You

Shane Waterfront Wilson 51:13

do what you're supposed to do. It's not rocket science. Take care of the people. Take care of the people. And and that's how we get to repeat business and referral business. Because when somebody refers a friend That's one of the biggest decisions you make in your life. Buying real estate or selling real estate. That's a big deal. That's a big financial commitment in your life, whether you're purchasing, selling. or selling to buy this. Shane, what do you think?

Charly Caldwell II 51:33

Yeah.

Shane Waterfront Wilson 51:33

It's not about making the dollar and like, hmm, if you sell that, you have capital gains, we'll buy that. If it was me, I would do it. And there's been a lot of times I would say I wouldn't do that. Why not? Because of this, this, this. Yeah, but you're gonna make a commission. I don't care. I w I wouldn't do that. I gotta sleep at night.

Charly Caldwell II 51:49

Yeah.

Shane Waterfront Wilson 51:49

It's it's it's really to me it's cut and dry. It's black and white. It's easy. And I know a lot of people out there, whether you're Well, whoever you are, maybe they see the dollar signs. I don't care. I don't care. I do care, don't get me wrong. I care about dollar signs because I got to pay bills, but not on the expense of hurting somebody or harming somebody or making the wrong choice.

Charly Caldwell II 52:10

Yep.

Shane Waterfront Wilson 52:10

You know what? After doing 33 years in real estate, I'm doing something right because I've helped thousands of people I've made a ton of money, and with that money I'm able to give back to like Alam Rada, the baseball team. I give back to the high school. I give back to things here. I give back to the fishing tournaments. All the money Is you're making money you've got to give back. It is huge to give back. You can't keep everything. This is my opinion. Maybe other people like shining you out of your mind. But you know what? It's a universe, man. It's it's it's it's karma. You have to give to get. And not even that you're trying to get, you just give and everything falls into place.

Charly Caldwell II 52:46

Yep.

Shane Waterfront Wilson 52:46

Don't want to say I haven't had hard times. Oh, yeah. Market tanked out. We were tight. We were with each other, man.

Charly Caldwell II 52:52

We were holding each other up.

Shane Waterfront Wilson 52:53

Oh, it was horrible. Worst time in my life and going through divorce at that time. It was horrible. But you know what? That ADD laser focus. I just I know there's light there somewhere. Yep. I just don't see it yet. But in this didn't matter. Taking care of my family, my clients, my friends, that was the most important thing. Here we are.

Charly Caldwell II 53:13

There's so much to unpack with that you just shared. One thing that I love, something we teach. I'm a high performance coach. We teach in psychology mastery that everybody wants to be seen, heard, acknowledged, and loved. And it's such a superpower today because of the digital divide where people are looking at phones instead of looking in somebody's eyes.

Shane Waterfront Wilson 53:33

Yeah.

Charly Caldwell II 53:33

Think of date night with somebody. Mm-hmm. Somebody you love, and you're like staring at your phone instead of that person's eyes and creating a spark or creating a moment. That's one piece, and it feels like you nail that. The other piece is this idea of really co-creating with people and that requires a skill that I feel you've mastered called active listening to really hear people for what they're sharing. Not to hear people to respond to them, but to really hear what's coming in and work through that and make that happen. So active listening, acknowledging of people, being a psychologist, psychiatrist, all these kind of things, a big part of it. Um We've covered a lot of the how. What we've covered now, we've talked earlier about the why, the values, why we are who we are, those kind of things, and the how we do things. So let's talk now about the what. When we think about what you do specifically, one of the areas that you and I have talked through is this idea of serving people in Southwest Florida. So maybe we can define that. And then what we do like the true alignment of our skill set and services in Southwest Florida, the sort of sweet spot of what we really love to do in Southwest Florida. Then in the keys as well. So let's start with Southwest Florida. We're talking waterfront real estate. Do you want to just expand on the what you do in Southwest Florida to help people make great decisions in that regard?

Shane Waterfront Wilson 54:51

100% You know, we'll get a phone call, they'll say, hey, we want to move to Southwest Florida. We want to experience that boating lifestyle that we see, all these videos you do. We want to do that too. I said, great. You know, come on down. They'll come down. We have to figure out price point where they want to be. Do they want to be on the river? On the Gulf of Mexico? Do they want to be on a canal? That they want to be further upriver? Do they want a better value maybe in Cape Coral where you'd have to get in your boat and drive fifty minutes in a canal? to get out. You know, the price point's gonna be different. Let's say we determine a price point. I say, okay, what kind of boating do you want to do? Well, I don't like going offshore, I get seasick. I just want to stay like inland. All right, well a bay boat, maybe a flats boat You know, do you have kids? Yeah, I have two kids. I have a three year old and a five year old. You gotta have a bay boat. You know, like a Lake and Bay Flats boat, the gunnels are this tall, they're gonna fall overboard. You can get to the beaches, you can get in Pine Island Sound, you can get upriver, downriver, go to the beach. You can run just off the beach maybe if you want to go fishing Depends on their application. Then I get some guys say, no, man, I'm all in. I sold my company. I want to get one of those big go-fast boats with three or four motors. Great. You want a big contender, you want a CV, you want an intrepid, you want invincible What is your application? What do you want to do? Well I want to run the key west like you do, Shane. I'm like, all right, well we need to get you know minimum thirty two foot up to forty two foot You know, how much fuel do you want to hold? How far do you want to go? Well, I I don't know. I said do you want to go to the middle grounds? Do you want to go to Tortugas? Do you want to go to Tortugas, hang out, fish there for three days and go to Key West fuel up? These are things I need to know Oh well, it'd be nice to go out for a couple days, you know, and I'll have a generator in a cabin. I say well you need five hundred gallons minimum to go out to middle grounds. That's 180 miles out. Yeah.

Shane Waterfront Wilson 56:24

Then you gotta go south to Tortugas. And then you anchor up there, you're running your generator all night. So These are things I need to know to help the people. Then I get a lot of people say, well, maybe I should get two boats. And for years people thought I was so stupid for having two boats. There's two separate applications. I have a thirty-one contender, which I can run offshore, go to the Bahamas, run from here to the Keys, run from here to Middle Grounds, Tortugas, I have plenty of fuel. Or my bay boat, I have a twenty four foot bay boat. I can run skinny water, I have a second station, so if I'm Fishing customers, family, friends. I'm up in my second station. I'll see a snook, redfish now like cast one o'clock. I don't see ya. I said just cast over there. Oh my gosh, I gotta fish on. Yeah, that's why we're casting over there. We're catching. We're not fishing, we're catching. So it's all about the application. So once I find that out, I say, okay, so you want a big boat or little boat? Hmm There's some neighborhoods where the water is super shallow. You'll never get that 31, that 35, that 42. Not gonna happen. We need to maybe focus on McGregor Isles, Town and River, Palmetto Point. These are deeper water canals. You also want to focus on linear water frontage. If you want two boats, we've got to think about it. We need a minimum of 70 feet linear water frontage. What do you mean? I go, well, if you got a 40-foot boat And you got a 25-foot bay boat, you gotta make sure they're gonna fit nose to nose, or if you're on like a canal de sac or on a basin, we can put them perpendicular, you know, nose out or nose in depending on the dock application and how they design it. These are all things I think maybe a lot of realtors don't understand. They don't get. And I've heard time and time again from people saying, I looked at this house for 700,000. It was off McGregor.

Shane Waterfront Wilson 57:55

I go. Well the realtor said I can get my boat and there I said you can't well how do you know? I said, 'cause I fished that for over thirty years. I know the water. I fished this whole area for actually over that thirty 34, 35 years fishing. So I know every square inch of the w river. I fished everywhere. I uh after all that time, you know the waters.

Charly Caldwell II 58:15

Yeah. Um

Shane Waterfront Wilson 58:16

getting back to them buying a boat, so let's say we find a boat that they like, you find a neighborhood they like. They want to get their big boat, get their little boat. Once we get the house sold to them, they love the house, they're starting to learn a lifestyle. I'll take 'em out, show 'em different areas. We'll make snail trails on their chartplotter. That's the little line so they can see.

Charly Caldwell II 58:35

That's so cool

Shane Waterfront Wilson 58:36

So and I made a mistake years ago with my buddy Craig, good uh one of my best friends. Um I said, Craig, we're gonna go between this channel here and Redfish Pass, but I said only go through here on high tide Yeah, I got it, I got it. So we're making snail trails. Remember, only high tide, low tide, don't go through here. He had a go fast spot to help him get anyway. So we rippy. I can't wait for him to hear this. He's gonna laugh. Well, he can laugh now. Back then he didn't laugh So we ran through there and on the way back I said Craig remember high tide only at this little channel at Redfish Pass. Alright, got it. Well he went out a month later, low tide, ran aground, bent both prop shafts, torpedous props, he calls me with some choice words. Shane you told me. I said, when did you go there? Yesterday. I said, what time? Like four thirty. I said that was dead low. We had negative tide that day, Craig. I told you don't I'm not gonna remember that. I'm like So I learned a valuable lesson. Even when the high tide is high I don't take people through there. I will stay in the channel with people until I now he knows the channel. Now he knows the tides. He's a lake boater, not the ocean boater. You don't have tides on the lake. Yes so Getting back to that, it just a matter of knowing what their application is, are they fishermen? Are they do they just want to cruise in the boat and go to dinner On Sanibel or Fort Myers Beach. Yeah. Totally different application. You don't want a fishing boat. Maybe like a Boston whaler, like a bow rider we can sit up front and just enjoy. There's so many different applications, but until they tell me what their application is, what do you want to do? We want to do what you do, Shane, but I don't like touching fish, but I want to just go out in the boat and go to the beach. Alright, great. Those boats I named will work fine, but I'd get, you know, twenty-eight, maybe a thirty-footer, so you can go off the beach. You can still run back bay But maybe not run 180 miles out. I mean you can if you watch the weather, but you gotta be boating for a long time to know the weather, watch the weather. You don't want to get stuck out there.

Charly Caldwell II 01:00:16

No. Um

Shane Waterfront Wilson 01:00:17

So I think that adds value to in knowing the water like I know the water. So once you tell me your price point, immediately a picture forms my forms in my mind. Oops. And a lot of times what happens is people say, you know, our price point is this. I can't get them what they want in South Fort Myers. It doesn't exist. It's too much money. However, we can go to Cape Coral. Cape Coral's there's a lot more homes, a lot more waterfront, it's more affordable. Meaning Fort Myers, you have a limited supply And if you have high demand, it drives prices. In Cape Coral, there are thousands and thousands, maybe not thousands and thousands, of miles of canals there. Okay, so that reminds me of another guy I sold a house to. He said, uh Shane, all these homes you're selling me They have low front elevations. They're not pretty like the big pretty front elevations. So he sent me a bunch and I called him back. His name's Jim. Dear friends of ours became friends after we met him fifteen, sixteen years ago He goes, uh, I go, Jim, I go, the houses you're sending me, you're gonna have a long boat ride out. I go, how many beers do you want to drink from the time you leave your house to get to the river? He started dying laughing. He goes, one maybe two. I go, how fast do you drink beer? He goes, Well, not that fast. I go, dude, by the time you get in the water your boat at the house, it's gonna take you 55 minutes to run your boat down a series of canals. So you're gonna have three bridges that go under which have a maximum height of nine feet. Well how do you know that? I said because I boated all these canals. This is what I know. This is what I do I go, what kind of boat you get? Well I don't know. I said, well I need to know. Are you gonna get a boat with a second station? You'll never make it to the house because the bridge won't allow it. Number two, your wife is gonna belly ache at you when she's sunburnt, wants to get home and you gotta idle down a canal for fifty-five minutes in June, July, August.

Shane Waterfront Wilson 01:01:54

It's gonna be very bad for you. And then you're gonna make a call to me and it's gonna be very bad for me. You may not get the fancy high ceilings front elevation beautiful, but you need to be on the east side of Del Prado. He goes, the things you've been sending me. I go, yeah. I go, do you want expansive water view or not? Yeah. I said, well bump it up seventy-five grand. I said, there's no guarantee in life, but historically speaking, you buy this house now, let Michelle do her thing and make it beautiful, which they did. They sold it like five years later, four years later, made like two hundred and fifty thousand dollars. Insane. And now they live in this beautiful house which is on the east side of Del Prado. See he's literally four minutes out to the river. The house I sold him before was literally two minutes out to the river. He gets it now. So when his friends come down, oh we saw this cool house in the front elevation of high ceilings. It's new. He goes, how many beers do you want to drink? Jim says it. How many beers do you want to drink for you get out to the river? He goes, what do you mean? He goes, you don't want to be there. Our realtor Shane is our dear friend. You don't want to be there. If you're not a big boater, your occasional boater once a month, do it. Doesn't matter. Yeah. But Jim and Michelle like to boat. I like to boat. So that's something else that maybe some realtors don't know.

Charly Caldwell II 01:03:03

Yeah. I

Shane Waterfront Wilson 01:03:05

voted this whole entire area, like I said, 33, 34 years. I knew it like the back of my hand in my sleep. I knew where the restaurants are, the fuel stations, the sandbars, the Places to go, places not to go. So

Charly Caldwell II 01:03:16

And the depth of the boat times the tide.

Shane Waterfront Wilson 01:03:19

Yes.

Charly Caldwell II 01:03:19

To help people who are newbies understand when you have a deeper draft boat. I had a three foot draft on my C-Ray, twenty-three foot when I moved down and I really got to speed quick with tide-based boating and I'm like, this isn't because I was right on uh the McGregor Isles Right on the Caloosahatchee just north of um College. And luckily getting back to my dock had deeper water, even at low tide. Yeah. But right up half a mile, it was two feet, maybe a foot.

Shane Waterfront Wilson 01:03:48

Probably a foot

Charly Caldwell II 01:03:48

low tide. I know. And it was really critical. So there's a couple of things to unpack with what you've shared. One is we just created And we'll do this as part of the post-production, a guide for what to think about beer 's total no number of um minutes to get to We'll say the river, the canal system in Cape Coral. Um we've talked about this before in other ways, but this idea that some houses in the Cape are on a Canal, but it's not connected.

Shane Waterfront Wilson 01:04:18

Can't get out to the river, man. Can't get to the gulf. You're on fresh water.

Charly Caldwell II 01:04:21

Yeah.

Shane Waterfront Wilson 01:04:21

It's like Shane, but it's so pretty. I said, yeah, but you said you want a boat. You can't get to the river. What does that mean? I it means like you can't get your boat behind your house because you can't get to it by water or by the river, and you sure as heck can't get from your house out to the river. It's not connected.

Charly Caldwell II 01:04:36

Yeah.

Shane Waterfront Wilson 01:04:37

Oh Why not? I go, I don't know. I didn't make the canals. It's not. That's why it was such a good deal. I said, yeah, because it's no golf access. Tack 100 grand on and then I'll get you where you want to be.

Charly Caldwell II 01:04:48

Critical

Shane Waterfront Wilson 01:04:49

It's huge.

Charly Caldwell II 01:04:50

Yep.

Shane Waterfront Wilson 01:04:50

Huge. I can't say how many times I've talked to people, we found this house and this house and this house. And what do you think? I go, you're gonna be boaters, right? Yeah. You can't get to the Gulf. What do you mean? And I'll zoom in or I'll show them on the map.

Charly Caldwell II 01:05:01

There's the waterway, but it doesn't connect to the outflow. There's no access or inflow. Yeah. From the Gulf.

Shane Waterfront Wilson 01:05:06

There's no access. Yeah. So that's something else too to help people. Yeah. I mean you have to know all this stuff when you're selling waterfront property in depth. In the

Charly Caldwell II 01:05:14

oh, and there's another point you made that was so critical. I'm just so blessed that we were on the river so that we were able to just kind of idle into our docks. But in the middle of summer Sitting there in the hot, humid one o'clock in the afternoon. You just want to be back. And you're putting through the canals as opposed to just sliding into your dock, pressing a button, getting pulled out of the water. Getting the stuff off the boat, you and I, freshwater flushing the engine, cleaning the chrome, washing it down, that kind of thing. Um, yeah. Big part of the waterfront lifestyle is understanding that aspect of it. And then if you have the drive, the care, the compassion to take care of what you got. I was instilled with me with my grandpa. That's right. It was instilled in you. It's instilled in your son and your family. This idea of okay, well what's that actually look like on the daily? Times the frequency of how much I want to go out. A lot of people move down, they're out in their boat every day, and then after, you know, maybe a month, two months or season or whatever friends are coming down, that kind of thing, they're out there once a week and then all of a sudden they're on their boat once a month.

Shane Waterfront Wilson 01:06:16

Yeah.

Charly Caldwell II 01:06:17

And uh I was always told the freshwater flusher engine well if you can every time, but if you can't at least run the boat once a week And freshwater, flush it.

Shane Waterfront Wilson 01:06:26

Yes.

Charly Caldwell II 01:06:26

Um and then these boats start to just deteriorate 'cause this it's by classification in the boating world, salt water uh living on salt water with your boat is severe against all these different components and so on. So there is that requirement for that. And that's something that you educate them on.

Shane Waterfront Wilson 01:06:44

Hundred percent.

Charly Caldwell II 01:06:45

Making sure they're getting the right boat, but also the right kind of maintenance plan, you know. What you do when you get out of it, who's gonna do this and I like how your uncle TJ went over. I'm a five

Shane Waterfront Wilson 01:06:55

year player, don't tell waiting. No man, new motor every five years, new boat trailer. I'm like, no We're not teaching Wade that. No. Maybe you do that, but we're not doing that. I mean, no. So that 's funny.

Charly Caldwell II 01:07:10

So let's take a moment here as we think about the what we do and how we help people live. their lifestyle through the lens of flying. Mm-hmm. Because we're blessed in Fort Myers whoops to have page fields. Yeah. And that's a great airport to get out quick and it's relatively centrally located. Then we have off to the side, Southwest Florida International. So talk to me a little bit about the two airports that we have here in Fort Myers and the in the If somebody's thinking about, yeah, I want to move to Florida, I definitely want to do boating, but I would love to fly because I have my pies license and I want to move my plane down from Illinois or Michigan or something like that. What does that lifestyle look like and what does it What's the

Shane Waterfront Wilson 01:07:48

It's huge?

Charly Caldwell II 01:07:49

The gist

Shane Waterfront Wilson 01:07:50

of that. It's huge. So I've got another good buddy, Todd, I won't say his last name, and uh very instrumental in helping me Not learn to fly, but he taught me a lot. Okay. He's been a pilot like almost forty years, thirty-seven years. He lives in Indiana. I sold him several properties here. But now he flies from Indiana down the page. He's got a hangar now reserved. He's on the waiting list for six years. I was on the waiting list for six years to get a hangar. That's where you put your plane inside.

Charly Caldwell II 01:08:14

Yeah. Um

Shane Waterfront Wilson 01:08:16

We have actually a lot of customers who fly themselves here and they'll fly to the Bahamas, they'll fly to the Keys. It's a big part of their life because they know the time savings it gives you. And once Todd gets here, he has a car at the airport He'll go to his house. He has this boat in the backyard. He's living the waterfront lifestyle. He's from Indiana. He's lake. He's used to lakes. I've had to teach him, you know, okay, low tide Todd. Don't go here, don't go here. Stay in the in the marked waterways or in the channel

Charly Caldwell II 01:08:40

Yeah.

Shane Waterfront Wilson 01:08:41

He gets it, you know, helping him to dock his boat, he called me one day. And Todd, I'm not saying anything bad, but this happens to everybody Um Nicolai goes, hey man, I bought a uh was it a four winds? Not a four winds, it was a um I forget the name of the boat, big tall boat, big cabin, had twin engines. He was having a hard time getting it in the slip because the wind was blowing, so I went over to the house and Todd, get on the boat. He's trying to use the joystick. Those of you people have joysticks on your boats Please learn how to drive the boat in case the joystick goes out. It's fine and dandy to run it forward and backward side to side, but when you have a 25-knot wind, you can mash that joystick to the side. The boat does not have the power. It doesn't. So anyway, long story short, showed Todd how to get it into the slip of the strong wind, you know, trajectory, turning, forward, backwards. But it's interesting to teach him that ever since that time he never had an issue. I mean never had an issue. Getting back to the flying, he was very instrumental too. Teaching me like I thought it was a big deal before I started flying. Oh my gosh, it's an airplane, it's you know all time consuming and this and that. He goes, No man, he goes, Save so much time. Like I mentioned before, if I have an appointment in Alamrada, I will get in my plane here at Pagefield 55 minutes. If I have a tailwind, I made it in 42 minutes one time, which is insane. A tailwind is a window 's pushing you. And I'll get there, show property all day, you know, go visit my dad, see some friends, go have lunch, get in the plane. I'll fly back and I have a headwind. It might take one hour or 55 minutes. Not an hour and fifty five. Fifty-five minutes or an hour. Yeah. But I'm back in Fort Myers going to my listing appointment at five or going to see my grandkids at six or whatever it may be. That is a huge time saver. Yeah.

Shane Waterfront Wilson 01:10:17

We're able to list properties throughout the keys. I can land in Tavernere and be in Key Largo. You know, if somebody calls now I could be there within two hours, get to the plane, get down there. Typically a homeowner's home, they want two hours minimum showing anyway to clean the house and get out. Or if I know I'm showing property in Key West, I go to Pagefield, I get my plane. It's a straight shot. Almost due south to Key West. I'm there in an hour, maybe an hour and five minutes. Yeah. They have loner cars there. Get in the car, you go show property all day or half a day or whatever. And then from there I'll fly from Key West. I'll fly back to Tavernier, go to my house and work there or hang out for a day or two and see friends or clients, customers, or go fishing with customers. And then next morning get my plane, fly back to Fort Myers. So I've covered all this ground.

Charly Caldwell II 01:11:00

Yeah.

Shane Waterfront Wilson 01:11:01

In a fraction of the time. If you try to drive from here to Key West, the show are listing down there, it's six hours, no traffic, maybe seven hours with traffic. Yeah, it's a

Charly Caldwell II 01:11:10

good thing.

Shane Waterfront Wilson 01:11:13

All the way over. I take forty one, which is a slow road all the way down to Key West. I'm there in an hour. I mean it's it's not it's a no brainer. And many times we've been in Tavernear where the weather was questionable here. I don't fly in bad or marginal weather. If it's bad or marginal I don't fly. That's how pilots die. And I would say probably 90% of the time that pilots die, they fly into bad weather. They have get their itis. We need to get there. You know, there's an old saying my instructor taught me, there is old pilots and bold pilots, but no old bold pilots, because they're all dead. I know it's crazy.

Charly Caldwell II 01:11:47

I love that.

Shane Waterfront Wilson 01:11:48

Yeah. There's been several times. I cranked up the airplane in Tavernier, Anne and I are in the plane. I look at the weather on my scope. I'm like No, we're not doing it. Shut the plane off, put the plane back. We'll drive back the three and a half, four hours. Mm-hmm Next day if I don't have appointments I'll drive back down, get my plane and go back.

Charly Caldwell II 01:12:03

Yeah.

Shane Waterfront Wilson 01:12:04

It's it's not worth it. I mean we're flying from here to uh Were we going to marathon? Might be going to marathon and I got just outside of the Everglades and then they see this red blob start getting bigger and bigger and bigger within 20 minutes. And then it moved. between me and where I was going. So Fort say Fort Myers is here, Everglades is here, and I'm going a marathon. And the red blob grew all within 20 minutes. I landed in Everglades. Everglades City X50 is the

Charly Caldwell II 01:12:31

I fly in flight simulator.

Shane Waterfront Wilson 01:12:33

You know X fifty. Yep. You know, it's it's fifty feet wide, twenty two hundred feet long. You got water, water, water. And if you hit that, that's the fuel, so don't hit the fuel. And uh I land, I look, and I go upstairs and I'll talk to uh I forget the guy's name. Super nice guy. I go, hey man, let me look at your uh your chart real quick, the plotter. Don't look at it, he said I wouldn't do it. I go, I'm not. So I said, bye-bye. Got back in the plane, flew back to Fort Myers, moved my appointment to the next day Most pilots, oh I gotta get there, I gotta meet these people. You get the ritis, you're dead. I mean it happens all the time. I can tell you story after story after story.

Charly Caldwell II 01:13:06

Yeah.

Shane Waterfront Wilson 01:13:07

So I guess to answer your question, how did the airports being here, it's it's convenient for customers. who maybe live up north, they can fly into RSW.

Charly Caldwell II 01:13:15

Yeah.

Shane Waterfront Wilson 01:13:16

In a heartbeat. It's Clash Charlie. And they either have a car there or they'll take an Uber or if I'm near there or know they're coming and not busy, I'll pick 'em up, bring them to the house where their car is.

Charly Caldwell II 01:13:25

Yep

Shane Waterfront Wilson 01:13:25

They're in Florida. You know, Todd when he flies commercials two and a half hours, two hours and twenty minutes from Indiana. So it's huge having the airport here. And even in Punta Gorda, a lot of people will fly to Punta Gorda 'Cause it's inexpensive to land there through a Legion, I think it is.

Charly Caldwell II 01:13:39

Yeah, be a Legion.

Shane Waterfront Wilson 01:13:41

Yeah. So having two airports right here, you got Ponta Gorda there, having Tabanera, which is a private airstrip, which I know a lot of people on the airstrip Um or marathon, anybody can land there or key west. Yeah. It's just like driving a car and people don't understand it. It's easy. I gotta be somewhere great I'll meet you there. Alright, well I'll be there in four hours. Alright, well I'll be there in fifty-five minutes, but I'll meet you there.

Charly Caldwell II 01:14:02

Yeah. And

Shane Waterfront Wilson 01:14:03

I have people from Fort Lauderdale coming to the keys to see property. They can leave before I do. I'll hop in the plane an hour later. I'm there. I'm already at the property and they're stuck in traffic. Yeah. It's a it's just a game changer and I didn't know it. And now I love flying. We flew to the Bahamas uh three about a month ago to help his my buddy open up his house. Buddy TJ went our buddy Steve. Yeah. We went lobstering, spear fishing, opened up the house, washed all the windows. I did a video on that, sent it outside footage.

Charly Caldwell II 01:14:31

I mean I've seen them, but I didn't know about that one.

Shane Waterfront Wilson 01:14:33

It i it's just insane. I mean w we were there at Tailwind. I was there in a hour and hour and thirty-five minutes at Normans. It's like two hundred and fifty, two hundred and sixty miles, something like that. And then coming back, I flew to Key West, went through customs, flew to Tavernier, dropped TJ off, out back in the plane, flew back home. I was home. I mean within That's amazing three Yeah, within three and a half hours I'm in the Bahamas, customs, Tavernier, back

Charly Caldwell II 01:14:55

home And the thing that we need a couple of things we need people to be aware of who are pilots in want to fly in Southwest Florida or Florida in general is that in basically from we'll say the end of May, beginning of June through the first cold front in October You've got to be really careful of what you're describing of these Thunderheads building out within literally 10, 15, 20 minutes. They grow fast, they grow wide, they get together as a group and say, hey You're not going anywhere, buddy.

Shane Waterfront Wilson 01:15:21

Going anywhere. I'm glad you brought that up because a lot of people are not used to flying Florida weather. It's a different animal. You get to end of May, June, July, August, September. October, not as much. I'll be I'll take off out a page and I see a little red blob and within fifteen minutes that red blob is now fifteen miles. Within another 10 minutes, it's 20 miles. It

Charly Caldwell II 01:15:40

happened

Shane Waterfront Wilson 01:15:41

You're not flying around it. You're not flying above it. Those clouds could be 40, 50,000 feet. Yep. And there's turbulence in the cloud. Cumulus nimbus clouds is what they're called. A lot of people don't understand it. There's up drafts and down drafts. You fly off. It'll rip your wings right off. And I have a kind of a sad story. Uncle Phil and his good buddy, the wife. his wife and the four dogs were flying and unfortunately got in bad weather, ripped the wings off and they all died. This was about six years ago, five years ago. He had thirty five hundred hours. Uncle Phil was like the best pilot. I mean I looked up to him They thought they're on the outskirts of it and somehow something bad happened and

Charly Caldwell II 01:16:18

well even where it's not necessarily cloudy, there's winds pushing out and through. You'll feel that in a downdraft from a thunderhead that's, you know, two miles south of us.

Shane Waterfront Wilson 01:16:26

Far away. Yeah.

Charly Caldwell II 01:16:27

And it's pushing cool air middle of summer. And you're like, where is that coming from? And you're looking, there's a big thunderhead over there. I mean, so we just want to be careful if you're looking to move to Florida for the you know flying it's like draft you know the draft of your boat and the tide-based boating it's very parallel in that you gotta be extremely careful about the weather side of it. Um I know a lot of pilots who've come to Florida and they're like, I'm only flying in the morning from six to ten.

Shane Waterfront Wilson 01:16:53

Yep.

Charly Caldwell II 01:16:53

And beyond that I don't know what's going to happen. I'm not going to be chancing or get throititis. That's not part of my scene. So we'll get up, we're gonna get up a six, we're gonna fly to here, we're gonna fly to there, we're gonna fly back and do that. Another aspect that I want to bring up is North Captiva has a small landing strip. So a lot of people they'll skip around to these smaller landing strips. A friend of mine, Steve, took me out. We went to Venice. Uh we landed there, had brunch. Then we went up in the middle of the state. I can't think of the city name. Um landed there in a really old school mechanic He turned his plane into do the annual and he took another plane. I think we took another plane or we checked on his plane. That's why he has two planes. So we flew out of Pagefield. We went to brunch. Then we flew up to the middle of the state. Check on his plane, it's going through his annual Uh and then we flew back and he was just wanted to make sure everything was going and this whole kind of cannot think of his name, but he was just, you know, 30 years the kind of guy that was at one soulfully with the airplane and he felt everything was all right, everything's put back, got everything checked, check, check, check on the annuals and all that. So the part that I really want to make sure we talk through a little bit is the fact that you can skip around if you have a smaller plane and have that adventure that you can get on the boat. But be careful of summer and uh also recognize that you can pop off over here, land over there, pop off over here, pop over there. Any thoughts, insights? It's funny

Shane Waterfront Wilson 01:18:14

you say about North Captiva. I was there yesterday doing some videos and um with a videographer I said, you see that plane coming? He goes, Yep. I go, he's gonna do the flyover. He goes, what does that mean? He's gonna fly over. They just put the strip back together after the hurricane. It was all wonky and sand washed up and you couldn't land forever And we went by and we shot some video from the boat and uh the strip's all redone now. There were sprinklers out there watering the grass and this plane. Flew over and I said, watch, he's gonna make a right base. He goes, What do you mean? Oh, I said, well he's gonna turn right Go back down and come back and sure enough he turned around and the airplane landed while we were there and he got it on tape, which is so cool. That's awesome. I mean and the thing is it's a private airport.

Charly Caldwell II 01:18:49

Perhaps we'll take that video and put it right here.

Shane Waterfront Wilson 01:18:51

That would be very cool. That would be very cool. And If you own a house on the strip, I think you have landing rights or you can get permission. I have a friend in the Keys who lives in Tavern here.

Charly Caldwell II 01:19:01

Okay.

Shane Waterfront Wilson 01:19:01

He flew up there, they rented a house, and he was able to land at that strip instead of driving the f five hours, what would that be? Five four and a half hours, five hours out to Captiva, then getting on the shuttle boat and getting to North Captiva. They rented the house. Um it's just funny you bring that up. Yeah, just yesterday I was there. But yeah, having a smaller, I like high wing planes, I can land less than a thousand feet. I can take off in a thousand feet.

Charly Caldwell II 01:19:25

Okay.

Shane Waterfront Wilson 01:19:25

Now if I'm fully loaded Four people, full fuel, it's hot out.

Charly Caldwell II 01:19:29

You're gonna need way more.

Shane Waterfront Wilson 01:19:30

You get altitude. Altitude density basically. Your plane thinks you're at 5,000 feet, so it's struggling to get off the ground. You gotta do your weight and balance. And there's so many factors that pilot snow. Yeah. You gotta be very careful. On that exact strip, years ago they had a guy who flew from the mainland, had a bunch of tile on the back of his plane. You might remember this. Eight or nine years ago. He came in to land on uh North Captiva, and when he's coming in for landing, the tile shifted. It threw a CG off center of gravity, his weight and balance off. Put the plane up like this. I don't know if he hit and went into the water or hit the water, but it killed him. He died. But again, that's not being smart. Your plane is not designed to haul. Heavy tile. Designed to haul people and maybe some stuff within your weight and balance.

Charly Caldwell II 01:20:14

Yep.

Shane Waterfront Wilson 01:20:15

So a lot of things that go into flying. It's not just get in the plane, start the motor and go. You've got your pre-flight. There's so much stuff you have to do Because I'm ADD, I don't miss a thing, man. I got my checklist and my checklist and my checklist.

Charly Caldwell II 01:20:27

I mean great businesses run on great systems, but systems are a necessity. Check, check, check, check on the pre-flight and getting everything set up, weight and balance, the whole shebang on that side. Just for a frame of reference, how long is North Caps? Runway.

Shane Waterfront Wilson 01:20:44

Which is plenty. And of course you need uh when you do your flyover, you're looking at the wind sock, which way is the wind coming? Yeah. You don't ever land with the wind because you have no lift. You don't have that airflow going over the wind, creating the airfoil, giving you lift. If you're going with the wind, it's you know blowing 20 knots, you're going with it, and you gotta land at you know 65 knots You got a problem. That means you're really doing forty, forty-five knots.

Charly Caldwell II 01:21:08

Yeah.

Shane Waterfront Wilson 01:21:09

You're gonna lose lift and you're gonna crash.

Charly Caldwell II 01:21:10

Yeah. Yep. Turn it around. You gotta make sure.

Shane Waterfront Wilson 01:21:12

Yeah. Or if you have a crosswind coming out of the north or south, and you know, like in Tavanera, we've got trees and houses on either side. It's 22 feet or 2200 feet. Yeah, water, water, houses, houses. And you get that cross when I'm coming in for a landing with 30 degree flaps, I'm at, you know, 65 knots. When you get below that tree line, you lose your lift. So sometimes you gotta give it power, sometimes you gotta pull back. You just gotta feel the plane.

Charly Caldwell II 01:21:34

Yeah.

Shane Waterfront Wilson 01:21:35

And my instructor, and this is kind of funny, my instructor, uh, Ed Wilson, no relation Uh he was eighty-four years old. He taught me how to fly. And uh I came home and it's insane. And looking back I'm like, what were you doing, Shane? But anyway, my perspective, my wife's are two different things. So I came back that day, my wife Anne goes, Shane, how was your first day of flying? I go, Oh my god. God, it was awesome. I said, Ed's been flying for 65 years. She goes, good God, how old is he? He's 85, 86. She goes, Shane, what if he strokes out? I go. I didn't look at it that way. My perception was he hasn't crashed in 65 years. He's alive. He's a great pilot. Not thinking he's 85, 86 years old. The guy taught me how to live, how to fly the plane. Wow. When all else fails and everything's haywire, he goes, Shane, what do you do? I go Uh I'm in the left seat, you right seat. I go, I don't know, I guess fly the plane, Chain. Fly the plane.

Charly Caldwell II 01:22:26

Yeah.

Shane Waterfront Wilson 01:22:26

So that's in instilled in my head, and I'll tell a real quick story that may help another pilot one day. You have VFR and IFR. VFR is visual. IFR is instrument. I'm not instrument rated yet, which this year I'm going to get it done. We uh we're flying to Tavernir, he's gonna come into Tavanir. It's challenging to land there. Most pipes look at that and say There is no way in hell I'm land that No, I'm not landing there. They want to have three, four, five, six thousand feet of paved runway. This is grass, two thousand feet. You mess up, you got a problem. You're in the water or in the mangroves. Yeah. And uh We're halfway down to the keys, and it was white clouds like stratosphere, not really cumulus nimbus. It was just like clouds, but not no tornadic activity inside of them. They weren't dark, they're just white. You can fly through 'em, you get shame Fly down there, go in those clouds. I said, Ed, we're not supposed to do that. Go down in the cloud chain. I'm like, all right, well he's been flying 65 years. He's alive. He's 85, 86 years old. All right, he knows what he's doing So I'm at 5500, I get down to like 3500 feet. I'm in the clouds and I'm flying. I'm like, wow, this is really cool. You can't see anything. It just wide up. I'm flying along. Because Shane, how are we doing? I said, Oh, I'm doing great. He goes, we're gonna be dead in two minutes. I go, dead. He goes, look at your instruments. And I had steam gauges back then, you know, not the glass cockpit I have now. Now I've got the ultimate. I'm in like a 20-degree bank going down at 500 feet a minute in two more minutes we would have crashed in the water. He says, what do you do? Of course I'm thinking All right, whatever. He goes, Shane, level your wings. Don't do a JFK where you

Charly Caldwell II 01:23:53

Yep.

Shane Waterfront Wilson 01:23:53

So I level my wings. Now what do you do? I go uh Straight and level, yes. So long story short, got wings level, looking at instruments, you never look outside Your body's gonna lie to you every time. Oh yeah. You have to look at your instruments.

Charly Caldwell II 01:24:07

Yep.

Shane Waterfront Wilson 01:24:08

Wing straight and level.

Charly Caldwell II 01:24:09

Get everything checked. Yeah.

Shane Waterfront Wilson 01:24:09

He goes, How are you doing now? She said, we're doing good. He goes, do not ever For a millisecond, take your eyes off those instruments when you're in IFR, when it's clouds outside. For one second, looking out, you throw yourself off. You think you're flying straight level, you're not. Yeah. He goes, all right, get us out of the cloud, so I've got out of the cloud. So Fast forward three, four years of flying to the Bahamas over the state of Florida. Uh PG, good another good friend of ours from the Bahamas, and my wife, she's in the back We're flying at 4500 feet. I see these clouds. I'm like, yeah, looks a little clear on the other side. Long story short, got into the clouds and I'm flying. And I c I wouldn't take my eyes off the instruments, but I can kind of see my peripheral Anne's white knuckled, she's hanging on. My buddy PG doesn't have a clue. He's like, This is cool. I'm like, No, this is not cool. Yeah. And I'm flying along, flying along, and we're in the white clouds for about thirty five minutes and for thirty five minutes did not take my eyes. Y you can't turn around in the clouds 'cause you get Spatial disorientation. Yep, that's a problem. Get into a spin. And for probably closer to 40 minutes I was flying. Never took my eyes off of it. We got to the coast, right on the side of Palm Beach. I'm out of there airspace Boom, opened up. Beautiful blue sky. I'm like, my the point of my story is Ed Wilson in the back of my mind is saying, Shane, fly the plane. Do not take your eyes. Off the instruments. You look straight out. And back then the autopilot was intermittent and I didn't have enough money. It's like 20 grand for an autopilot saving for an autopilot. I didn't have an autopilot, you know. Yep. Typically you have a blue button, you push Stabilizes the wing, straight and level flight, then you can re-evaluate.

Charly Caldwell II 01:25:39

Yeah.

Shane Waterfront Wilson 01:25:39

The new plane, full glass cockpit, touch screen, I see. ADSB out, ADSB in, I can see traffic, I can see everything.

Charly Caldwell II 01:25:46

Yep

Shane Waterfront Wilson 01:25:46

Everything's new in the plane. So totally safe. Retractable gear. If I lose my motor over the water, leave the gear up. We'll skip on the water. We are going to live. The plane may be total, but we will live. But I tell that story, maybe other pilots listening will be like, hmm

Charly Caldwell II 01:26:00

Yep.

Shane Waterfront Wilson 01:26:00

I should get my IFR. Hmm. When I'm flying and I'm in the clouds, not purposely, do not look at your right hand guy. Do not look behind you. You will get thrown off. Yeah. And if Ed hadn't taken me in the clouds that time, it probably wouldn't have been.

Charly Caldwell II 01:26:14

An emotional connection.

Shane Waterfront Wilson 01:26:16

Yes. I heard Ed. Jane!

Charly Caldwell II 01:26:18

Ed.

Shane Waterfront Wilson 01:26:19

Do not take your eyes off the instruments. Do not look out that screen the sniper windshield. Do not look behind you. You look straight at do not take your eyes off once I go. I'll never forget that. Once we got out Anne goes, was that close? I go, No, it wasn't close. Ed was with me And it's passed away since then, but it's crazy how things happen.

Charly Caldwell II 01:26:37

I want to celebrate great mentors who really look out for us. That's what I hope. I believe you are. 100%. We really try to look out, look around corners, plant life themes. Listening to Fly the Plane Shane. That's a life theme that can save Not only your life, but you and I are on microphone right now, putting this into the world. There's a ripple effect. Mm-hmm. And that's the essence of this. So Rest in peace.

Shane Waterfront Wilson 01:27:03

Big deal, man.

Charly Caldwell II 01:27:05

And thank you for being such a great inspirational source. And I'm certain he's taught many people over this

Shane Waterfront Wilson 01:27:10

thousands of people. Thousands of

Charly Caldwell II 01:27:12

amazing time on the planet.

Shane Waterfront Wilson 01:27:14

Yeah.

Charly Caldwell II 01:27:14

So the essence of it is this, if you're thinking of flying in this part of Florida, in the Keys, be very careful, especially from looks kind of like hurricane seasons map. June first through the end of November, I think is when hurricane season ends. Um, you gotta be ultra vigilant about watching these little s white puffy specks build out in literally no time and then being aware it's not just in the cloud, it's around the cloud. Most pilots would know that Um and be careful about that if that's part of your drive, desire, or goal to live here in Southwest Florida. But there is so much to do and so many places to go. Pop to the Bahamas, pop over to, you know, North Cap, pop down to The keys do all this kind of stuff. Get there in short order and not have to deal with just the Miami mess of traffic. Those kind of things. There's one other area I want to talk through at the what level for us today. And that's you were sharing some of the hints and tips of Cape Coral and Fort Myers, um, Southwest Florida, that kind of thing. So what when you think about If somebody's thinking about buying a home in the Keys, what's the lay of the land in the Keys? Is we could talk it through the money lens, like more money down here or more money over here, or the lifestyle lens, the boating lens, what you want to do. What's the some things people need to be aware of?

Shane Waterfront Wilson 01:28:25

I think buying in the keys, excuse me, it's a different animal. Um first it's price point. You know, maybe somebody doesn't want to spend over a million bucks. Maybe they want to stay in that seven or eight hundred thousand. We can find them property that have boat parks, meaning that the home is off water. They can keep their boat on the trailer. They can get in their car, hook up the trailer, and drive the truck and trailer to the boat ramp in their neighborhood, which is only for that neighborhood. Take the chain off, open the gate, put in, park your truck and trailer. Go out for the day boating, fishing, lobstering, diving, cruising Come back, pull your boat out, pull your boat back to your house. Some boat parks, and this is the big deal to people who maybe don't have the means to buy something on the water where the boat is on the lift. Some boat parks offer like 24 or 48 hour parking at the dock. So hook up your boat, get it all ready to go. You put the boat In at the boat ramp, you have a couple little slips there. First come, first serve. You can leave your boat there. Go out boating all day, fishing, lobstering, diving, just having a great time. Go to dinner by a boat. Come back. You can leave it there. Okay. You'll take your truck and trailer back to your house. And sometimes, like I said, somewhere 24 hours, 48 hours, 36 hours. Those are the nicer boat parks. A little more I don't say nicer neighborhood, it's just a little nicer. Then after 36 hours, if somebody's not, you know, beating down your door, hey man, look, you've been there three days, it's my turn. And typically they don't get used. You leave it there longer if you want to. Then you have homes maybe that are less expensive. They don't have boat parks, but there's community boat ramps in the area. Um Key Largo, like over at um Oh my gosh, um I just forgot the name of the place.

Shane Waterfront Wilson 01:30:01

Anyway, there's a public boat ramp there. There's a couple more in Key Largo. There's some in Islamorada. And maybe you want to buy a house for five or six hundred thousand to have a place in the keys to keep your boat and put in at one of these community boat ramps and go boat all day.

Charly Caldwell II 01:30:14

Yeah.

Shane Waterfront Wilson 01:30:14

If you really have that goal and desire and want to be on the water, you could probably find something for Upper keys, I say over keys. Islamorada, lower mat, million three, million four on the water. Nothing super fancy. But the dream that you're living, the dream you've had since you started your business twenty, thirty years ago, to be on the water, to pull up into the Florida Keys, to walk on your dock and see, you know, fifteen feet down and see the fish and the lobster tentacles sticking up from the seawall. I mean it's this is a real thing and push that button and drop your boat in and go. And go fishing and boating and snorkeling and diving and uh trolling and whatever all day you come back to your dock, push that button, and the boat comes out, you know, all the fish. Depending on your exposure, if you're western or northern western or eastern exposure You clean your fish. And if it's too hot, you wait for the sun to go down or jump in your swimming pool. These are all visions in their mind that they had like Craig. He wanted to be on the water, have a swimming pool, have a beautiful home for his five kids He had the vision. I met him from the website you built for me 25 years ago. But uh getting back to the keys, most of the people I work with have a vision. They have a dream. And then when they see all the videos I shoot in the keys, I snorkeling, diving, catching lobster, catching fish, pulling up to hog head, and I'm cleaning the fish on the dock, and people are standing around like What are you doing? I said, well, we just caught this maw here, caught that tuna.

Charly Caldwell II 01:31:34

Yeah.

Shane Waterfront Wilson 01:31:34

Well then what are you gonna do? I said, Well they're gonna cook it for us. Yeah. You can bring your fish here. They're gonna we're gonna clean the fish right there, they're gonna cook it for you. And whatever you don't eat You bring home and whatever we don't cook, you bring home, cook it tomorrow. Or freeze it if you want to. Take it back home. So there's so many different aspects. Some people say, look, man, I'm all in. I want two boats. I want the ocean boat to run offshore and go sword fishing or go tuna fishing, Mahi. And I want a flats boat or a bay boat to run out back in the Florida Bay to go catch snook, redfish, snapper, whatever it is, whatever their application is. Okay, then I ask them again. What is our price point? Okay, two to four. Okay, fine. Yeah. We'll pull up on what exactly do you want to do again? Well, I want to spend a lot of time on the bay, a lot of time on the ocean. I said, all right, well, the two homes you sent me I said you do understand you've got to run up to Cross Key Waterways, also known as Adams Cut. It's a twenty thirty minute boat ride, just to get to the bay, or if you're on the bay to get to the ocean. Or you gotta run your boat 25-30 minutes down the Tavernier Creek. Do you want to do that?

Charly Caldwell II 01:32:32

Yeah.

Shane Waterfront Wilson 01:32:33

Well, heck no, they don't want to do it, because it takes forever. Unless it's a big thing.

Charly Caldwell II 01:32:36

Same thing in the Cape with the canals.

Shane Waterfront Wilson 01:32:38

Yeah, same thing. They go, We never thought about that. I said, That's why you hired a waterfront expert. I'm born and raised here in the Keys. I think based on what you're telling me, your price point your application for wanting to be offshore in the back bay. You love snorkeling every weekend. We need to be, let's say hypothetically near Tavernier Creek, mile marker, what is that? 90, 91, 89, something like that. 92 actually. No 91 If you buy in that area within five to ten minutes, you can cut through Tavernier Creek, you're out. If you want to go a little south and go through Snake Creek, you're out to the oceanside. If you buy in the oceanside, say you buy in Venetian Shores, which is off Snake Creek That day you want to go offshore, come back, get the family, hop in your bay boat, run around the bay and go to Marker 88 for dinner. Or go to Oh my gosh, Pierre's, you can go to Lorelei, you can go there's a ton of restaurants to go to by water I need to get I need this information so I can best help you. So how big of a boat do you want? Well, I want a 42-foot intrepid. Okay, you need about three foot. This particular neighborhood won't work. Why not? Because when you come into the neighborhood, it's about two and a half to three foot. But once you get a hundred feet into the canal, it drops off to fifteen feet. You'll never get in and out in a big boat. You need a smaller boat. Yeah. They never thought of it. Yeah. Okay. Lower Matecumbe on the ocean side. You'll have some houses on the ocean that they'll have a 300-foot pier, and you get to the 300 foot and you're in three feet of water, maybe four foot. Wow. That ain't gonna work. It's too shallow. Not only that, when you get the storms that come in, it's gonna beat your boat up. It depends what their application. I have some people say, I don't care about boating. I want to be on the ocean Three to five, I just want to see the ocean and the sunrise. Yeah.

Shane Waterfront Wilson 01:34:14

Or I want to be on the bay. I want to see that sunset every day. I don't care about boating. If they got a boat, it's gonna sit. So these are all things that I need to know. And being raised in the Keys, I fished all that water. Key Largo to Key West. I mean, everywhere we go is by boat. As kids, before we got our driver's licenses.

Charly Caldwell II 01:34:31

Wow.

Shane Waterfront Wilson 01:34:31

You couldn't drive. We got in our boats. We'd go to here, go there, go there, go to Key Largo, go to Islamorada. I mean go to Marathon on the boat. We didn't tell our parents when we're that young, but we did. They had no clue where be home before dark. Yes, ma'am. So Again, it's I need to know what your application is. Are you fishermen, divers, are you not? Are you just want to be on a wide canal and have a boat in the backyard so it looks pretty? I need to know these things. But it a lot of it's price-driven Again, somebody who maybe can't do the water front to have their boat on their boat lift in the backyard, I have options for them. Maybe somebody wants a condo for 500 grand. They don't care. They just want to have a residence an address in the Florida Keys. Yeah. That's important to them. So th there's so many different factors that go into it. You know, size boat. I mean

Charly Caldwell II 01:35:16

I feel like we'll be able to pull from this transcript of this great checklists.

Shane Waterfront Wilson 01:35:22

Yes.

Charly Caldwell II 01:35:22

Great concepts. Then we can build from that. Which is amazing, because that's just part of the whole process of why we're doing a podcast. So the big thing as we start to wrap up, you've got a couple websites. And can you break down the websites and what the applications for the websites are?

Shane Waterfront Wilson 01:35:40

I'd love to. So when we built these years ago with you.

Charly Caldwell II 01:35:42

Yeah.

Shane Waterfront Wilson 01:35:42

I wanted to have first initially the Southwest Florida. And then when we opened the office down south, I wanted to have another website to differentiate the two. They're two different markets.

Charly Caldwell II 01:35:52

Completely different markets. Yeah.

Shane Waterfront Wilson 01:35:53

Totally different. But How do you learn a market by not living it, eating it, breathing it, fishing it, boating it? Raised in the Florida Keys, I knew the area like the back of my hand. My dad's still there. I mean, you know Southwest Florida over 33 years fished. Beaches. I mean, it's just two different animals. The water is amazing, clear, gorgeous, and the keys. We really don't have beaches there. Southwest Florida. We have these amazing beaches. Yep. In the Keys. I can run 10, 12, 15 miles out in the Gulf Stream and be catching blackfin tuna, Mahi, wahoo. When I want to go offshore here to fish group of fish, I run about 80, 90 miles out because you're on the continental shelf. Different animal. You know, if I want to catch snook redfish, I can fish off the beach in southwest Florida. Or in the Keys, I'll be fishing off the mangroves. I mean it's All depends what your application is and what you're trying to catch. There's just vast knowledge. So getting back to your question, we have Shanewaterfront Wilson. com, which is Southwest Florida website.

Charly Caldwell II 01:36:51

Yep.

Shane Waterfront Wilson 01:36:52

Markets Southwest Florida, the beaches, the boating, the fun, real estate. And then we have Shane Waterfront Wilson Team. com, which is the Florida Keys. Okay. Key Largo to Key West. It has voting stuff in there, properties in there, not just my listings, everybody's listings. And like I said, uh interesting story, my other buddy, I won't say his name, when he first came to Southwest Florida, met with a realtor The realtor showed him four listings. They're all that realtor's listings, not an MLS.

Charly Caldwell II 01:37:20

Oh yeah.

Shane Waterfront Wilson 01:37:21

And my friend said, hey, he goes uh to the realtor, he's no longer a realtor obviously, why are you showing me just your listings? I have the best listings, you know, in the area He goes, no man. He goes, I want to see everybody's listings. He goes, well, mine are the best. He fired that guy. And then luckily my friend found me on my website that you bought for me 25 years ago.

Charly Caldwell II 01:37:39

Oh, it's so

Shane Waterfront Wilson 01:37:40

gold.

Charly Caldwell II 01:37:40

F

Shane Waterfront Wilson 01:37:40

we get to a house, he goes, Who's listing? Uh. Jane Dell. All right. Well, second listing, who's listing? You know, John Dell. Uh m Mary Smith.

Charly Caldwell II 01:37:47

Yeah.

Shane Waterfront Wilson 01:37:47

You're not showing me your listings. I go, No, that's not what you asked for. You asked for this specific criteria. I'm showing you what's out there.

Charly Caldwell II 01:37:54

Yeah.

Shane Waterfront Wilson 01:37:55

Tight. Yep. Back to being honest. Yep. That other realtor is no longer in the business because they weren't true to the people.

Charly Caldwell II 01:38:07

But it's not like we're trying to live 'em. We're just them. That's right. It's innate it's part of us. It's just who we are. We're living purposely going after it taking care of it. So as we start to wrap up, any big lessons, takeaways, thoughts from our journey today that you just want to make sure people hear from you? This could be how to handle life, could be a life theme, could be a life anthem you've got. You shared a couple in our journey today. Anything you want to share is words of wisdom for people.

Shane Waterfront Wilson 01:38:34

I do. I do. Real estate can either consume you and chew you up and it can be a seven day a week thing, which pretty much for me it is. I don't mind it because I love what I do. Yeah. With that said, I still schedule out time for my family, schedule time out for the kids, the grandkids Find somebody who's passionate about what they do. Find somebody who's knowledgeable that knows the waterfront market. I know a lot of realtors may say, I'm not poo-pooing these realtors, they just don't know what they don't know.

Charly Caldwell II 01:38:58

Yeah.

Shane Waterfront Wilson 01:38:58

I'm a waterfront expert. You are great. How high's that bridge getting into um you know fifty fourth street? Well I don't know. Well it's nine feet at average mean tide. They have a second station. Certain neighborhoods you go into.

Charly Caldwell II 01:39:12

Yeah.

Shane Waterfront Wilson 01:39:16

Even a high tide, you'll never get it in there. These are things that you need to know. What else I learned is just be true and be honest, tell the truth. It's not about the sale. It's about helping the people.

Charly Caldwell II 01:39:26

The

Shane Waterfront Wilson 01:39:26

sale will follow. If it's not meant to be, then it's not meant to be

Charly Caldwell II 01:39:29

Yeah.

Shane Waterfront Wilson 01:39:30

And if they don't buy, that's okay. Not everybody's gonna love the water. Some people don't like the water. That's okay. I sell off water too.

Charly Caldwell II 01:39:36

The scene. Yeah.

Shane Waterfront Wilson 01:39:37

I mean uh homes in the keys we sell off water, they could care less. They just want to be in that vibe of the Florida Keys and the Palm Trees. Southwest Florida, they don't care about the beaches, the water. They're golfers. Yeah. I'll sell you in a golf course community. I can sell you Tell me what your passions are. What do you enjoy doing? Do you want to be in a country club that's gated, that has all the activities? We sell those all the time. It's not just the waterfront. I love waterfront, but in general I love helping people. I love real estate.

Charly Caldwell II 01:40:03

Yeah

Shane Waterfront Wilson 01:40:03

It works, man. 33 years, 34 years, it's something. I'm doing something, right?

Charly Caldwell II 01:40:08

The thing that I want to make sure people land with what you've shared is this. If you don't know, if you have a vision for the life You want a boat, you want to fly, you want to golf. But you don't you haven't been here. You're able to take them and have that experience with them cross-spectrum Yes. So they can feel it. Yes. Something I teach my girls, they're now twenty two is that before you go out and commit to a degree Step into it to see what that degree does. Yeah. And see what subsect of that degree is, depending on the degree. If it's engineering in general, what kind of engineering do you want to do for my youngest? That's She's going for engineering. That's awesome. So same story though. We want to make sure that people get the feeling of what it actually feels like. Some people can't stand the Florida humidity in the summer. When I moved down from Michigan, you know, 70 and you know, non-humid was hot for me. And then that first summer I'm dying. But second summer I'm like, I actually like this. I'd much rather have hot 90 and humid than ten degrees with wind chill of negative ten. Yeah. And I'm like and then I started to get lean because I was a big boy when I moved down here.

Shane Waterfront Wilson 01:41:13

I remember I remember you got lean.

Charly Caldwell II 01:41:15

Yeah, I was like, this is great. Yeah. And I love being out in it. So just to land this beautiful episode with the fact that if you really want to make sure you not only dip your toe in it, but you get the full experience of what the lifestyle is. You've got that capacity. Some people they may say, listen, I want to live in Town and River, and how long does it take to get to my favorite place, Cabbage Key? Right. And you're like, well let's get in and let's go over to Town and River where the houses are, get an idea, and then we'll just put it on the clock And we'll go out, we'll stop at Picnic Island and on our way up and we'll get that experience and then we'll come back and pretend park your boat so you get the full scoop. Absolutely. And then maybe tomorrow if you're up for it, we'll go on a flight and we'll show you Town and River. We'll show you McGregor Isles, we'll show you other ones, and we'll move our way up And you'll see the exact route at the intercoastal. And come back down. Maybe we'll stop in North Cap, go to what is it, Barnacle Phil's?

Shane Waterfront Wilson 01:42:07

Barnacle Phil's is now called um they changed the name is called and they just opened. I saw I was there yesterday. Yeah. Now open because the hurricane smashed.

Charly Caldwell II 01:42:15

Smashed him, yeah. Um I

Shane Waterfront Wilson 01:42:16

forget the name of it. And then right next door you have melons. So Barnacle Fells you have melons here, which is really fun. They have a pool.

Charly Caldwell II 01:42:22

Yeah. Um

Shane Waterfront Wilson 01:42:23

yeah. So

Charly Caldwell II 01:42:24

it's this kind of stuff. So it's in this is a big part of the what we call the how and your uniqueness is that you can provide them what that life experience can be without the financial commitment and then the whoops. That they might feel, have, or be. I think we made a mistake, we didn't do enough research. We didn't actually get out on a boat before we did this. Because it's great, you know, the first time you're out in a boat, I know this 'cause this is my life. Yeah. When I move down. I'm like, I'm boating, I'm boating. But how long does it take to get the sand about this is before when I moved down here was before they put in the manatee zones. Yeah slow zone

Shane Waterfront Wilson 01:42:57

you could go fast the whole way it was awesome.

Charly Caldwell II 01:42:59

I was like out there in 20, 30 40 minutes, whatever. Not even after that it was an hour And I'm just like put put. And that was the worst cause it was like that's what it used to be, now you gotta slow it down. And then I was going a little too fast and they're like

Shane Waterfront Wilson 01:43:19

No, I slow down, yeah.

Charly Caldwell II 01:43:21

They gave me a warning. Yeah. And I was like, I get it. So we need to make that part of the journey 100 or whatever. Yeah. Just an adventure as we sort of get their itis We're gonna enjoy the moment.

Shane Waterfront Wilson 01:43:32

You gotta enjoy it, man. It's beautiful going down the river. And you're in the slow zone. You see yesterday, I mean a slow zone basically, and these dolphins are jumping behind the boots. Like guys on playing it, they're jumping, and the videographer of my buddy is like

Charly Caldwell II 01:43:46

Magic

Shane Waterfront Wilson 01:43:47

Yeah That's magic man He was dying He goes Do you feel like every time I said if they feel like it they will nine times out of ten they will if they're tired then they won't But

Charly Caldwell II 01:43:57

well as we wrap up, here's the thing. I want to make sure people know this episode really set the tone for the why, why we do it, what our beliefs and values are. And you're so strong in them and so beautifully able to articulate them. How we do what we do, what's unique about us. And people should be feeling by now or what uh hour and a half, hour and forty minutes in They should be feeling the complete uniqueness of all these dimensions you're looking at for them. They don't even realize. Most of them don't even realize. And then the what we do. And we're real clear on that as well. So if they want to get a hold of you through the websites, do they call? What's the next step for somebody if they're like, I gotta get a hold of Shane? What's the easiest?

Shane Waterfront Wilson 01:44:36

Call me, text me. I live, eat and breathe on my phone. And a lot of people say, oh what a pain in the butt. That's all I know for 30 or something years. My phone lives with me. I'd say call me 239-851-3861 or text me. Find a meeting like in a meeting now, I'm sure I probably have 30 texts over there. I'll get to them as soon as I can, but I'm with you right now like present I'm present. When I'm with customer showing property, listing appointment, I'm present with that person. Yeah. They don't want you. Oh hold on. Oh hold on. That's just rude. But call me, text me, I will get back to you. Yeah. Like, you answered your phone. I know. Yeah.

Charly Caldwell II 01:45:13

It's a superpower today.

Shane Waterfront Wilson 01:45:14

Yes. And the funny thing is in the keys, it's even worse. They are so Taken back when I answer the phone and the keys in one of my listings, like, you answered your phone. I'm like, yeah. Well, we've called so-and-so and so-and-so. They've never answered. We even texted them. They didn't text back. I'm like, well This is what I do. I like helping people. What are you looking for? We're looking for, you know, whatever. I'm like, okay. If I'm with somebody, I might hit that button where if they're calling, it goes. call you back. It's just like an auto button.

Charly Caldwell II 01:45:38

Oh yeah. Yeah.

Shane Waterfront Wilson 01:45:39

And when I'm done with that person in the moment, then I'll text them back. Hey, I'm done with my client. You know, let me give you a call and I'll call him. He called back.

Charly Caldwell II 01:45:46

Yeah.

Shane Waterfront Wilson 01:45:46

Nobody calls us.

Charly Caldwell II 01:45:47

That's the magic.

Shane Waterfront Wilson 01:45:48

It's a big deal. It's

Charly Caldwell II 01:45:49

that's what it's part of the how. It's part of the magical how. And it seems so common sense because that's where you and I come from, probably, that idea of calling people when they call But it is not the norm. And it's an immediate thing. And then we need to add energy, knowledge, wisdom, skill to it. So we have that aspect. So if they email you, what's the email that they use?

Shane Waterfront Wilson 01:46:08

The best one would be Shane at Shanewaterfront Wilson dot com.

Charly Caldwell II 01:46:11

Okay. Shane Waterfront. Shane

Shane Waterfront Wilson 01:46:14

at Shanewaterfront Wilson. com.

Charly Caldwell II 01:46:16

Okay. And then the two websites for the two website markets.

Shane Waterfront Wilson 01:46:18

Fort Myers Market is Shanewaterfront Wilson. com. The one in the keys is Shanewaterfront Wilson Team. com. Yeah Two different websites, two different markets, two different MLSs, but growing up in the Keys and being here thirty three years, it's Florida living, man. And it's not if it Like grandpa said, if you'll never work a day in your life if you do what you love, something along those lines.

Charly Caldwell II 01:46:40

Yep.

Shane Waterfront Wilson 01:46:41

It's a blast, man. I mean boat, who gets to take customers on the boat and have fun and go fishing and diving and snorkeling?

Charly Caldwell II 01:46:47

Yeah.

Shane Waterfront Wilson 01:46:47

And uh so many of our friends today are because of the real estate market. Yeah. We met 'em. I mean I love what I do. It's fun.

Charly Caldwell II 01:46:55

So the lay of the land is this. This particular episode we filmed in the studio to capture all this depth. And magic. We're gonna do future episodes, we're gonna do them out in the field. People are gonna feel it. They're gonna be talking it through. We're gonna be walking around. We're gonna be showing it. Yeah. Living it. Yeah. Feeling it. And I just wanna share with you It is an absolute honor knowing you, being on the journey with you, being through the ebbs and flows of life with you.

Shane Waterfront Wilson 01:47:19

Thank you.

Charly Caldwell II 01:47:20

And we've 25 years rocking it out. And so being part of this and helping you with this next tier of AI integration and how we're going to leverage what I call our a uh artificial intelligence optimization. as opposed to the traditional search engine optimization. So we're on that path. Thank you so much. Any final words before we wrap up?

Shane Waterfront Wilson 01:47:40

That's it, man. I appreciate you. You're awesome. You were like so smart, man. You have these amazing ideas and amazing ideas and you're genuine and you care about your people and you've helped hundreds if not thousands of people. And you dig what you do. So like we're the same. You and I have both been through the ups, we've been through the way

Charly Caldwell II 01:47:59

down.

Shane Waterfront Wilson 01:48:01

Bad, but we got through it, man. We got through it. And the thing is, like you said, always have that focus. Yeah. Doesn't matter what's out here. Have that focus. You can't see it. It's there though. And you and I both did it through those horrible times we went through and I remember like it was yesterday, but now everything's great, man. Yeah.

Charly Caldwell II 01:48:16

Full presence, full engagement, full joy. It is an honor for the people listening and watching to be here with you to really get this magic captured. There's so much we're going to be able to unpack from this. If anybody's interested in how we're going to unpack that feel free to reach out to me. I would we'll be happy to break down behind the scenes of how this stuff will flow out. We're looking at least three different potential checklist ebooks for the things you need to think about. Mm-hmm. From the S uh South Florida market through the Keys market and then through boating and flying that stuff. We'll see exactly what's able to come out of it as we look through the transcript.

Shane Waterfront Wilson 01:48:50

You're the man. You'll make it happen. You know how to do that. That's what you do. I sell real estate. That's what you should do. I'm excited.

Charly Caldwell II 01:48:56

Just capture the magic. It's like I can't teach people how to be. No. I can teach you what to do.

Shane Waterfront Wilson 01:49:01

Correct.

Charly Caldwell II 01:49:02

And you are this pulsing, energetic, amazing, vibrant, charged man who has so much wisdom, knowledge, and skill to share. Cross spectrum. How to treat your family. How to treat your clients. How to treat, you know, nature. How to take care of your boat How to take care of your plane, how to take care of what you own. Yeah. Just so much stuff. And it's just an honor being on a journey. So till next time, we're going to send you tons of positive love and energy. Thank you for listening and watching And have a great one. Thank you.

Shane Waterfront Wilson 01:49:29

Take care. Right on. Good job, man. Right on. That's awesome, dude. How'd you feel about that? Dude, that was amazing. I didn't